Deputy Vice President, Cross Border & Commercial Enablement

Job Description

Cross Border Product & Network Excellence

• Product Development & Enhancement: Lead the development and evolution of the Cross Border product portfolio.

• Network Strategy & Governance: Establish and grow a robust ecosystem of network partners and suppliers to deliver market-competitive speed, cost, and reliability.

• Negotiate and manage Service Level Agreements (SLAs), ensuring disciplined review cycles.

• Implement performance scorecards and accountability frameworks for all suppliers.

• Execute data-driven supplier optimization as required.

• Service Governance & Competitiveness: Define quantifiable service benchmarks for critical trade lanes.

• Continuously drive improvements in cost-to-serve and operational delivery performance.

• Ensure the product offering maintains a competitive edge within key corridors.

Process and Systems Enablement

• Operational Scalability: Develop and implement standardized, scalable workflows and operating frameworks.

• Cross-Functional Alignment: Enhance coordination and collaboration among Product, Operations (Ops), Business Development (BD), and Customer Experience (CX) teams.

• Execution Efficiency: Identify and drive system or tool enhancements to boost execution efficiency.

• Data-Driven Management: Instill a discipline of data-driven product management across the function.

Commercial Growth & Go-To-Market

• Strategy Co-Development: Partner with BD leadership to formulate the commercial Go-To-Market strategy.

• Monetisation: Define effective pricing and packaging frameworks.

• Revenue Expansion: Drive Monthly Active User (MAU) growth and expand revenue across all product categories.

• Targeting: Identify and focus on priority customer segments and vertical plays.

Commercial Enablement & Performance

• Organisational Structure & Clarity: Strengthen the BD organisation by integrating key capabilities:

• Dedicated Lead Generation function.

• BD representatives covering Cross Border, Domestic, Supply Chain, and Ad Sales.

• A Customer Success function focused on customer onboarding support.

• Role Definition: Establish clear role charters and handoff procedures.

• Efficiency: Reduce friction and accelerate the time-to-revenue for new customer onboarding.

• Performance Measurement: Develop comprehensive KPI frameworks for Lead Generation, BD Representatives, Customer Success, and Sales Account Management.

• Focus on driving growth in revenue, MAU, share-of-wallet, and onboarding velocity.

• Instill a culture of performance visibility and accountability.

Requirements

• Degree in Business, Operations, Logistics, or related field

• 10+ years in logistics, cross-border e-commerce, or freight ecosystems.

• Strong negotiation capability across international markets.

• Business-level Mandarin proficiency to work with PRC logistics player

• Experience working with PRC logistics players.

• Existing relationships within consolidator ecosystems.

• Exposure to cross-border ecommerce flows. 

• Ability to travel for business independently