Digital and Performance Marketing Specialist

The Digital and Performance Marketing Specialist is expected to possess strong digital marketing skills and experience. The candidate will have the opportunity to take full ownership of conceptualizing, implementing, and optimizing digital marketing campaigns for the US market and takes ownership to achieve customer acquisition and engagement targets. The ideal Specialist is entrepreneurial, ambitious, able to collaborate with others in the team and eager to dive deep to lead and drive the digital marketing function.

Responsibilities:

1) Trend and Data Research, Implementation and Analysis:

• Define and develop the communication strategy to grow product usage by identifying upsell and cross-sell opportunities and ensure continuously adoption and usage. 
• Drive business cadence through robust measurement and tracking of initiatives, optimising the communication strategy and operational plans. 
• Define KPIs per campaign and funnel-stage to meet company goals.
• Build seamless lead journeys through various digital marketing touchpoints.
• Constantly optimise traffic & acquisition activities to improve ROI & CPA. 
• Allocate budgets, analyse and recommend modifications to ad spends.
• Test new channels and trends and monitor competition performance marketing activities.

2) Campaign Management:

• The incumbent will be responsible for bringing traffic to the website via paid and organic acquisition methods and optimise campaigns to reduce ad spends and increase ROAS in the long run.
• Create and execute comprehensive 360 B2C marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives.

3) Drive lifecycle marketing and personalised customer communications, to grow revenue and engagement among existing clients and convert them to long term high value customers. Social Media and Content Management:

• Responsible for month-on-month growth of web traffic, social media statistics (traffic, views, followers growth etc).
• Create content for owned organic channels and be responsible for community management. 
• Research, identify and collaborate with key opinion leaders to support 360 campaign rollouts.
• Identifying social media viral trends and create relevant content to garner positive attention to the brand and its products.

4) Brand Outreach and Partnerships:

• Research and execute brand partnerships for the US market.
• Manage paid listings on third party websites and media partners.

5) Industry Research and Best Practices:

• Monitor and stay up-to-date on the latest trends and best practices in digital marketing.
• Share knowledge and insights with the team to foster a culture of continuous learning and improvement.

Profile:
• Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience).
• 5+ years of experience in performance-based marketing.
• Proficiency in the Shopify platform.
• Detailed understanding/knowledge of paid media advertising. 
• Planned and executed successful multi-market, full-funnel, multi-channel digital campaigns.
• Ability to effectively manage media agency.
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyse data from multiple sources. 
• Attention to details and the ability to effectively multi-task in a deadline driven atmosphere in a multiple stakeholder environment. 
• The ability to synthesise complex ideas into actionable recommendations for senior executives. 
• Background in health and wellness industry is preferred but not essential.
• An energetic and willing attitude. 
• Strong written and oral communication skills.
 
***This recruitment effort is in collaboration with e2i (Employment and Employability Institute)