Digital Marketing & Website Specialist

Responsibilities

• Manage brands local, and international SEO and SEM efforts.
• Conducting market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly.
• Develop, implement, and manage comprehensive digital marketing campaigns, including search engine marketing (SEM), social media advertising, and display advertising.
• Conduct in-depth keyword research, audience analysis, and competitive analysis to inform campaign strategy.
• Plan, execute, and manage paid media budgets across platforms such as Google Ads, Facebook/Instagram Ads.
• Monitor campaign performance and adjust bidding strategies, targeting, and ad placements to ensure optimal budget allocation and efficiency.
• Provide regular reports on budget utilization and campaign ROI.
• Continuously monitor, analyse, and report on key performance indicators (KPIs) such as ROAS, cost per lead (CPL), conversion rate, click-through rate (CTR), and impressions.
• Perform A/B testing on ad copy, creative, and landing pages to improve campaign effectiveness.
• Implement strategies to improve lead quality and nurturing through the marketing funnel.
• Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and international stockists.
• Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance on Google and Meta, as well as other platforms that would benefit the business.
• Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.
• Coordinating with relevant parties and agencies to ensure consistency with brand guidelines for all outward facing channels.
• Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.
• Budget planning and review for Digital marketing (online media buy).
• Evaluating and improving ROAS from digital marketing campaigns.
• Measure, assess, implement and optimise performance Metrics of digital campaigns across all channels.
• Collaborate with the broader marketing team, sales team, and other departments to ensure campaign goals align with business objectives.
• Present campaign performance reports and insights to stakeholders in a clear and concise manner.
• To lead and collaborate with the companys digital agencies.
• Visitations to flagship boutique to understand business and marketing needs.

Requirements

• Degree in Marketing, Business Management, or any equivalent discipline.
• Min 3 to 4 years of digital marketing and website google, meta experience from luxury brand, jewellery or retail related industry.
• Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends, SEMrush etc.
• Proven expertise in B2C social media, email campaigns (Mailchimp preferred) and SEO/SEM via Meta Ad buy/Google Ads/Youtube Ads.
• Excellent communication and interpersonal skills, ability to prioritise work, and complete tasks diligently in a fast-paced environment.
• Experience with A/B testing tools and methodologies
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.
• Proficiency in Google Suite and Microsoft office.

• Proven expertise in managing online and ad platforms, including: Google Ads (Search, Display, Shopping, YouTube), Meta Business Suite (Facebook, Instagram) and Shopify

• Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Please email your resume in a detailed Word format to [email protected]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

20 Cecil St, #08-09, PLUS Building Singapore 049705

DID: 6950 9725
http://www.peopleprofilers.com

Georgez Josiah LIM

License Number: 02C4944
Registration Number : R1108994

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