Hello. We’re Blood.
Our purpose is to revolutionize periods.
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.
We’ve also launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!
Who we’re looking for / The role
Core Responsibilities
Performance & Media Planning (50%)
Own end-to-end performance marketing for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces — primarily Shopee and Lazada)
Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
Experimentation & Optimisation (25%)
Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy/visuals/audience/placement
Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non-performing ones
Content Creation & Creative Iteration (15%)
Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers)
Conceptualize and prioritize new creative/ad ideas for testing each week
Self-edit ad creatives for faster minor iterations where possible
Translate performance data into clear creative learnings and next steps for the broader content team
Bonus if you’re comfortable starring in your own ads
Reporting & Insights (10%)
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging
Skills & Qualifications
3–6 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
Strong hands-on experience with Meta Ads, TikTok Ads, Google Ads
Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
Strong analytical ability to use quantitative data to develop actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
Experience managing budgets and optimising for awareness and/or conversion objectives
Fast learner and team player with a bias to action, while being detail-oriented
A bit more about us
Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
We’re committed to your growth as well — offering unique learning opportunities and progression as we scale
Why Join Us?
High Impact: Be part of the core nucleus team for the launch of a new challenger brand.
Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!
Career Growth Potential
In the short term to medium term, you will develop your ability to execute on end-to-end digital marketing for a high-growth brand
In the longer-term, there will be opportunities for you to scale and lead your responsibilities across different brands, categories and/or markets
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.
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