Digital Marketing Executive/ Manager

Roles & Responsibilities

The candidate should be able to perform the following:

• Brainstorms new and creative growth and lead acqusiition strategies through digital marketing.
• Identifies brand building opportunities and leverage on critical conversion points 
• Develop content strategy and distribution, mobilising brand building opportunities on all channels — owned, earned and paid platforms, to reach audience personas
• Builds brand awareness targeted at different consumer funnel stages, drive traffic, engagement, and generate new leads 
• Directs and executes all web, social media, SEO/SEM, database marketing, and display advertising campaigns 
• Optimises ad spend and performance based on the insights and data
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Collaborates with key opinion leaders/ influencers, agencies and other vendor partners. 
• Leads a team and supervises external writers, digital and media agencies for SEO and paid marketing activities.

Requirements:

• Bachelor’s degree in marketing or a related field
• Strong experience and proven track record in digital advertising, and SEO
• Chinese language proficiency is a plus
• Proficient with Analytics and inbound marketing
• Proactive, execution-oriented and resourceful
• Driven with strong project management skills