Director of Marketing and Communications

Job Summary

Responsible for planning, development and implementation of all of the organisation’s marketing (branding included) strategies and services, marketing communications, social media and websites management. Directs the efforts of marketing and communications resources and coordinates at the strategic and tactical levels with the business and operations units of the organisation.

Accountabilities

1. Responsible for creating, implementing, and evaluating the success of marketing and communications programmes that will enhance the organisation’s image, position, and competitiveness within the marketplace for continued business growth. This includes the assessment of marketing yields of projects and activities.
2. Develop short and mid-term marketing business plans and the related budgets with monitoring of progress on monthly basis.
3. Formulate and maintain the workplans, SOPs and process flow for marketing and communications.
4. Facilitate and coordinate media interest in the organisation and ensure contact with target media and appropriate response to media requests.
5. Manage and coordinate the development and usage of all organisation print and digital/electronic materials such as letterhead, use of logo/ trademarks, signages, brochures, banners, etc.
6. Provide counsel/ advice to business and operations units on marketing and communications when necessary and needed.
7. Conduct relevant market research and monitor trends in marketing and share the findings with business and operations units.
8. Lead projects as assigned and events relating to branding & marketing.
9. Ensure effective management of resources of marketing and communications.

Requirements

1. Demonstrated skills, knowhow, and experience in the execution of marketing, branding, and communications.
2. Strong creative, strategic, analytical, organisational, and relational/ networking skills
3. Strong oral and written communications skills
4. Savvy with digital platforms and social media