Salary :
$7,000 - 8,000 monthly
About Upsense Studio
Upsense Studio is expanding its hospitality consulting portfolio across Asia and international markets. We are looking for an experienced E-Commerce & Online Distribution Consultant – Hotels to join our growing team.
Upsense Studio is a web development, branding and marketing company that is expanding its service offering into hospitality-focused digital marketing, e-commerce and online distribution consulting.
We work with independent hotels, resorts and hospitality groups to improve their online visibility, strengthen their distribution strategies, increase direct and third-party bookings, and maximise digital revenue.
Our hospitality services include hotel e-commerce management, online travel agency optimisation, online distribution, digital marketing, website performance, content management, search visibility and commercial performance reporting.
Position Overview
The E-Commerce & Online Distribution Consultant will be responsible for managing and improving the online commercial performance of assigned hotel clients.
The role will focus on online travel agency management, distribution channel optimisation, rate and content accuracy, promotional planning, performance reporting and digital revenue growth.
The successful candidate will work closely with hotel owners, general managers, revenue teams, reservations teams, sales and marketing teams, technology providers and Upsense Studio’s internal teams.
This is a client-facing role that requires strong hospitality knowledge, analytical thinking, attention to detail and the ability to independently manage multiple hotel accounts.
Key Responsibilities
Online Travel Agency Management
* Manage hotel accounts across online travel agencies such as Booking.com, Expedia, Agoda, Trip.com, Traveloka, MakeMyTrip and other relevant platforms.
* Set up, review and optimise hotel profiles, room categories, rate plans, amenities, facilities, policies, descriptions and images.
* Conduct regular audits to ensure hotel information is complete, accurate, consistent and aligned across all online channels.
* Monitor OTA content scores, visibility, rankings, conversion opportunities and platform recommendations.
* Create and manage promotions, including mobile rates, member rates, country-specific offers, advance-purchase promotions, last-minute offers and seasonal packages.
* Review the commercial impact of OTA promotions and recommend adjustments based on performance.
* Coordinate the onboarding, activation and mapping of new OTA and distribution partners.
* Identify and resolve room mapping, inventory, rate loading, restriction, policy and content-related issues.
* Maintain professional relationships with OTA market managers and distribution partners.
Online Distribution and Channel Management
* Manage room rates, inventory, availability, restrictions and stay controls through hotel channel management systems.
* Ensure room types, occupancy settings, meal plans, cancellation policies, taxes, inclusions and supplements are distributed correctly.
* Monitor rate parity across hotel websites, OTAs, wholesalers and other distribution channels.
* Investigate rate discrepancies and coordinate corrective action with hotels, channel managers, booking engine providers and distribution partners.
* Review room and rate-plan mapping across property management systems, channel managers, booking engines and OTA platforms.
* Support the implementation and optimisation of channel managers, booking engines and other hotel technology platforms.
* Evaluate channel production, commission costs, net revenue and overall distribution contribution.
* Recommend an appropriate channel mix based on each hotel’s target markets, positioning and commercial objectives.
* Develop and implement e-commerce action plans for assigned hotel clients.
* Identify opportunities to improve online visibility, bookings, conversion rates, average daily rate and digital revenue.
* Review the hotel’s online customer journey, from initial search through to booking confirmation.
* Audit hotel websites and booking engines for content accuracy, user experience, mobile responsiveness and booking flow.
* Coordinate website content updates, promotional banners, landing pages, offers and booking links.
* Ensure promotional messages are consistent across hotel websites, booking engines, OTAs and digital marketing campaigns.
* Support search engine optimisation by reviewing hotel descriptions, destination content, room information and relevant search terms.
* Maintain consistency across hotel websites, Google Business Profiles, metasearch platforms and third-party channels.
* Review and improve hotel descriptions, room content, facilities, policies and destination information.
* Ensure hotel images are correctly categorised, of suitable quality and aligned with platform requirements.
* Identify missing or outdated content that may affect hotel visibility, customer confidence or conversion.
* Develop and maintain a list of unique selling points for each hotel and ensure they are communicated consistently.
* Support hotels in improving OTA content scores and online search visibility.
* Review competitor positioning, content quality, promotions and online presentation.
* Recommend content improvements based on market trends, customer behaviour and competitor activity.
* Monitor hotel performance across direct and third-party online channels.
* Prepare weekly, monthly and quarterly performance reports for hotel clients.
* Analyse room nights, revenue, average daily rate, conversion, channel contribution, promotional performance and booking trends.
* Identify performance gaps, commercial risks and revenue opportunities.
* Present findings and recommended actions during client meetings and performance reviews.
* Track agreed action plans and ensure tasks are completed within the required timelines.
* Support hotel budgeting, forecasting and campaign planning by providing online distribution insights.
* Use available data to provide clear, practical and commercially focused recommendations.
* Act as the main e-commerce and online distribution contact for assigned hotel clients.
* Conduct regular meetings with hotel owners, general managers, revenue teams and sales and marketing teams.
* Provide professional advice on hotel e-commerce, OTA strategy, online distribution and digital revenue opportunities.
* Coordinate with reservations, revenue management, sales, marketing and operational teams to implement agreed actions.
* Manage client expectations and provide regular updates on progress, challenges and results.
* Maintain accurate records of discussions, action items, deadlines and account changes.
* Support the onboarding of new hotel clients, including access collection, account audits and initial strategy development.
* Provide training and guidance to hotel teams on OTA extranets, content management and distribution best practices.
* Work closely with Upsense Studio’s digital marketing, content, design, web development and account management teams.
* Support the development of integrated campaigns across OTAs, direct websites, social media, search and paid advertising channels.
* Share performance insights that support marketing, content and commercial decisions.
* Assist in developing internal processes, audit templates, reports and best-practice guidelines.
* Participate in client pitches, proposals and new business discussions when required.
* Bachelor’s degree, postgraduate qualification or MBA in Hospitality Management, Tourism, Business, Marketing, E-Commerce or a related field.
* At least 12 years of professional experience in hotel e-commerce, online distribution, revenue management or hospitality digital marketing.
* Strong practical experience managing hotel OTA extranets, particularly Booking.com, Expedia and Agoda.
* Experience using channel managers, booking engines and hotel property management systems.
* Strong understanding of hotel rates, room inventory, rate plans, occupancy settings, restrictions, cancellation policies and distribution processes.
* Good knowledge of rate parity, OTA promotions, channel contribution, conversion performance and online revenue strategy.
* Strong analytical and problem-solving skills.
* Excellent attention to detail and the ability to identify content, rate, inventory and mapping errors.
* Strong written and verbal communication skills in English.
* Ability to present strategic and commercial recommendations clearly to hotel owners, general managers and commercial teams.
* Ability to manage multiple hotel accounts, priorities and deadlines.
* Comfortable working independently within a remote or hybrid consulting environment.
* Proficiency in Microsoft Excel, Google Sheets, PowerPoint and online reporting tools.
* Experience working with independent hotels, resorts or multi-property hotel groups.
* Previous experience in a hotel corporate office, regional office, cluster role or hospitality consulting environment.
* Knowledge of hotel metasearch platforms and Google Hotel Ads.
* Experience with website content management systems and hotel booking engines.
* Familiarity with digital marketing platforms, web analytics tools and search engine optimisation.
* Experience preparing hotel performance reports, commercial reviews and strategic presentations.
* Knowledge of international hotel markets and regional booking behaviour.
* Experience managing multiple hotel clients or properties simultaneously.
* Previous experience leading hotel e-commerce, distribution or digital transformation projects.
* Commercially focused and results-driven.
* Strategic and analytical, with confidence in working with data.
* Strong attention to detail.
* Proactive and solution-oriented.
* Strong client and stakeholder relationship management skills.
* Excellent organisation and time-management skills.
* Able to work independently with minimal supervision.
* Comfortable working in a fast-moving consultancy environment.
* Able to adapt to new systems, platforms and industry developments.
* Passionate about hospitality, e-commerce, online distribution and digital revenue growth.
* An opportunity to join and help develop a growing hospitality consulting division.
* Exposure to hotels, resorts and hospitality brands across different international markets.
* A flexible and collaborative working environment.
* The opportunity to manage a diverse portfolio of hotel clients.
* Career development in hotel e-commerce, digital marketing and online distribution.
* Access to industry training, platform updates and hospitality technology.
* The opportunity to contribute to the strategic growth of Upsense Studio’s hospitality consulting services.
Job Title: E-Commerce & Online Distribution Consultant – Hotels
Company: Upsense Studio
Industry: Hospitality Consulting, Digital Marketing and E-Commerce
Employment Type: Full-Time
Work Arrangement: Hybrid or remote, depending on business requirements
Location: Singapore
Reporting To: Founder / Managing Consultant
Salary: Competitive and commensurate with experience
Interested candidates should submit:
* An updated resume.
* A brief cover letter outlining their relevant hotel e-commerce and online distribution experience.
* Details of the OTA, channel manager, property management system and booking engine platforms they have previously managed.
* Current and expected salary.
* Availability or notice period.
Only shortlisted candidates will be contacted.
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