Executive, Marketing Communications - Chinatown Point - Fast Hire

Responsibilities:

• Assist to assess market opportunities and conduct research to understand customer needs
• Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
• Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
• Update and maintain mall’s directories, A&P signages, website and facebook.
• Assist to develop and execute the annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Conceptualize, plan and execute marketing campaigns, advertising and promotional strategies
• Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities
• Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.
• Collaborate on Group-wide marcom initiatives as required.

Requirements:

• Degree in Marketing or Mass Communications or relevant discipline
• 3 years’ experience in events management, F&B outlets/restaurants marketing and Social Media marketing would be preferred
• Seeking for creativity, think out of the box marketing ideas from various industry
• Able to work independently as well as part of a team in a constantly evolving environment
• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
• Strong communication, interpersonal, analytical and problem-solving skills