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Key Responsibilities:
Strategic Marketing - Develop and implement effective marketing strategies, KPIs, and work plans aligned with the company’s overall objectives.
Market Research - Conduct thorough marketing research and analyze current market trends to meet clients' healthcare needs and expectations.
Lead Generation - Introduce our services and build new relationships with doctors and partners to generate leads through local and regional marketing activities and networking.
Relationship Management - Foster and maintain long-term relationships with local and regional doctors and partners through overseas trips, courtesy visits, and events to boost referrals.
Patient Engagement - Enhance patient loyalty and advocacy through continuous engagement efforts to encourage word-of-mouth referrals.
Customer Service - Manage incoming enquiries and appointment bookings via email, phone, and WhatsApp, coordinating with clinics, doctors, agents and patients.
Marketing Support - Monitor marketing inventory, assist clinics with collateral orders, and propose media plans for digital marketing and placements.
Event Coordination - Plan and organize marketing events and projects, and prepare comprehensive post-event reports.
Reporting - Generate regular marketing performance reports and support other ad-hoc reporting requests as needed.
Requirements:
Education - Bachelor’s degree or diploma in Marketing, Business, or a related discipline.
Experience - At least 2 years’ experience in healthcare or sales is advantageous.
Skills - Excellent interpersonal and communication skills, thorough knowledge of strategic planning principles and marketing best practices.
Personal Attributes - Highly motivated, energetic, results-oriented, independent, and possessing strong business acumen.
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