Executive / Senior Executive, Content Production and Marketing

What you will be working on

Take charge of content production and assigned marketing initiatives, projects and promotion of events. Work closely and collaborate with different departments to ensure that all marketing efforts align with SIAS’ objectives. Plan and execute integrated marketing schedules and campaigns for SIAS programmes to drive digital presence, brand awareness, lead generation and social engagement.

• Strategise and manage the content pipeline for SIAS’ e‑Newsletter, social media platforms, and website; ensure consistency with brand and audience needs.
• Record and capture video content and soundbite for content / video production.
• Produce and edit videos with defined storyboard, clear concept, ensuring strong narrative flow and timely pacing.
• Translate briefs, concepts or scripts into engaging video narratives suitable for digital platforms.
• Take charge of eDMs, social media scheduling and website update and use the analysis of data to ensure maximisation of engagement rates (e.g. CTR, video watch time) across the different channels.
• Support development of integrated event marketing plans with end-to-end execution to promote the assigned SIAS investor education programmes across all platforms via eDMs, social media, digital advertising, and event marketing.
• Ensure creation of key visuals and adaptations for marketing related materials such as edms and social media posts are aligned with SIAS branding.
• Assist in copywriting of captions and relevant marketing messages for assigned events / initiatives.
• Explore and generate ideas for lead generation to increase subscriber base.
• Liaise with production and marketing agencies and free lancers on related marketing work required.
• Work within assigned marketing budget and ensure KPIs are met within given timeline.
• Prepare and evaluate post-event statistics.
• Keep updated on the latest marketing trends and provide suggestions on work improvement and efficiency.
• Schedule to work at assigned SIAS’ events (in-person or hybrid) on rotation basis.

• Diploma or Degree in Marketing, Communications, Business, Finance, Accounting and/or relevant fields
• Minimum 2-year experience in video / content production and editing, marketing, digital marketing, social media management and/or relevant fields is preferred
• Experience with hardware; video recorder and necessary hardware to capture content
• Proficient in AI application, Canva, Adobe Suite, video editing tools or any design tools
• Knowledge in Google Suite (Analytics, Ads) is a plus
• Proficient in Microsoft Suite
• Have an eye for details and passion for creativity in creating and vetting of content and collaterals
• Excellent in oral and written command of the English language with creative copy writing skills. Ability to read and speak Mandarin is a plus for stakeholder communication
• Good project management skills and able to multi-task to ensure quality work delivers on time within budget
• Understand current marketing trends and ability to apply them effectivity at work
• People oriented and a team player
• Good interpersonal and communication skills
• Knowledge or have a strong interest in financial services and charity sector marketing is a plus

• Will learn to be equipped with basic knowledge on investor education, investor rights and corporate governance
• Exposure to the different sectors in the financial market
• Career development and opportunities in upskilling and training
• Comprehensive medical and staff benefits
• Friendly and caring work environment with great teamwork as the backbone of the work culture