Executive/Senior Executive, Marketing (1 year contract)

WHO WE ARE:

*SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

YOU WILL BE WORKING ON:

• Plan and execute integrated marketing campaigns across Brand and Membership, spanning digital and on-ground touchpoints


• Drive end-to-end campaign delivery, from ideation and content development to execution, optimisation and post-campaign analysis


• Support key brand moments, launches and activations that strengthen *SCAPE’s positioning as a space for youth, by youth, with youth


• Safeguard and operationalise *SCAPE’s brand identity across spatial, digital, and experiential touchpoints, ensuring consistency with the Brand Playbook


• Collaborate with designers, agencies and partners to develop compelling, youth-relevant creatives and content


• Drive growth and engagement of *SCAPE’s membership ecosystem through campaigns, content and partner collaborations


• Build and nurture youth communities across digital and on-ground platforms, driving participation, retention and advocacy


• Support optimisation of *SCAPE’s digital platforms (e.g. website, app) to enhance user experience, discoverability and conversion


• Monitor, analyse and report on campaign and platform performance, translating data into actionable insights and improvements


• Manage budgets, quotations and vendor processes, with accuracy, accountability and operational efficiency

WHO YOU ARE:

• 1–3 years preferred, ideally in a marketing, brand management and/or CRM/membership operations


• A proactive self-starter who can think strategically and execute hands-on, turning ideas into impactful campaigns and experiences


• Strong collaborator with effective stakeholder management skills, able to work seamlessly across internal teams, partners, tenants and vendors to deliver integrated outcomes


• Detail-oriented with sound budget awareness and vendor management capabilities, ensuring quality, efficiency and accountability in execution


• Passionate about youth culture, branding and experiential marketing, with a strong instinct for what resonates with youth audiences


• Digitally savvy, with working knowledge of website optimisation (UX/UI, content) and performance tracking and analysis to continuously improve user journeys and conversion


• Able to build and grow communities across digital and membership platforms, driving engagement, retention and advocacy within the *SCAPE ecosystem


• Good eye for design and familiarity with tools such as Adobe Creative Suite or Canva, with sensitivity to brand consistency and visual storytelling


• Adaptable and hands-on, with willingness to work evenings and weekends when required to support events, activations and key programmes