Finance Manager, SEA

Every great story needs someone who understands what’s really happening beneath the surface.

At Hoffman, that person sits at the intersection of numbers, strategy, and business judgment — helping leaders see not just what the numbers say, but what they mean.

As Finance Manager, Southeast Asia, you’ll play a critical role in shaping how our SEA markets grow, scale, and make decisions. Reporting to the Regional Finance Director, APAC, you’ll partner closely with business leaders, client servicing teams, and regional finance counterparts — turning financial data into insights that move the business forward.

This isn’t a back-office role.

It’s a front-row seat to commercial strategy, transformation, and growth across Southeast Asia.

The Plot Thickens: Job Description – Finance Manager, SEA

Your Role in the Story

You are the commercial compass — helping teams navigate complexity with clarity, confidence, and structure.

Business Partnership & Commercial Impact

• Partner with SEA business leaders, Operations, and Finance teams to support strategic and commercial decision-making.


• Translate complex financial data into clear, practical insights for non-finance stakeholders.


• Support regional pricing strategies to ensure competitiveness across SEA markets.


• Lead client contract reviews, ensuring commercial viability and sustainable pricing structures.


• Manage Net Working Capital (NWC) to strengthen cash flow and liquidity across the region.

Financial Planning & Revenue Management

• Lead budgeting and forecasting cycles, ensuring alignment with business objectives and growth targets.


• Ensure financial reporting delivers timely, accurate, and meaningful insights to leadership.


• Work closely with regional finance to maintain strong financial controls — balancing governance with commercial agility.

Cross-Functional Collaboration & Process Evolution

• Align planning, reporting, and control frameworks with regional finance counterparts.


• Identify opportunities to streamline processes and improve operational efficiency.


• Drive knowledge sharing and best-practice adoption across SEA markets.


• Contribute to workflow and system enhancements that support scalability and future growth.

Financial Operations & Compliance

• Ensure transactions are accurately processed, recorded, and reconciled in line with policies.


• Continuously improve finance workflows to enhance efficiency and reliability.


• Monitor financial risks and work with regional teams to ensure regulatory compliance.


• Support the development and rollout of finance policies and best practices across SEA.

Attributes of the Protagonist (That’s You)

You’re commercially minded and naturally curious.

You don’t just close the books — you open conversations.

You’re comfortable switching between detail and big picture, helping leaders understand not only the numbers, but the story behind them.

You are:

• Commercially sharp, able to turn financial analysis into actionable recommendations.


• A trusted business partner, confident engaging non-finance stakeholders.


• Process-driven, with a continuous improvement mindset.


• Structured yet pragmatic, balancing control with flexibility.


• Comfortable in complexity, whether reviewing client contracts, improving NWC, or supporting regional transformation initiatives.

The Hero’s Background: Qualifications

• 5-7 years of experience in finance, including exposure to FP&A, or commercial finance.  Demonstrated success in leading ERP system implementations or driving finance transformation initiatives is highly preferred.


• Excellent interpersonal and communication skills, with confidence in collaborating with business and finance teams across Southeast Asia region.  Proficiency in English is essential, while Mandarin is an advantage.


• Strong analytical mindset, able to translate financial data into meaningful insights.


• Proactive and adaptable, with a solution-driven approach.


• Ability to collaborate seamlessly across SEA finance and regional teams as well as business counterparts.


• Strong proficiency in productivity suites e.g Excel and has prior experience working with various systems.

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future.

Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact. For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.