Freelance Senior Designer - Loyalty & Retail Experience

Role Overview

The Senior Designer leads the visual development of loyalty campaigns, customer experience touchpoints, and retail activation materials. This role requires a creative who is fast, agile, detail-obsessed, and able to work independently while partnering closely with strategy, account management, and client teams. The Senior Designer turns loyalty propositions and retail insights into high-quality designs that elevate customer engagement and drive stronger brand perception across digital and physical channels.

Key Responsibilities

Creative Development

• Lead the end-to-end design of loyalty campaign assets including CRM visuals, digital banners, in-app graphics, landing pages, social content, and promotional toolkits.
• Design retail activation materials such as POSM, in-store displays, mechanic/workshop kits, signage, and product education materials.
• Translate strategic insights and customer value propositions into visually compelling creative concepts.
• Maintain and elevate visual consistency across campaigns, retail channels, and loyalty experiences.

Experience & Journey Design

• Support mapping and visualising customer journeys to identify key design moments across digital and physical touchpoints.
• Develop design systems, iconography, and templates that improve efficiency and quality across the loyalty ecosystem.
• Explore and prototype new experience concepts that enhance customer engagement and reward interactions.

Collaboration & Workflow

• Work closely with planners, account managers, and clients to turn briefs into tangible creative directions.
• Present design concepts clearly and confidently, providing rationale grounded in strategy and customer behaviour.
• Manage multiple projects independently, prioritising effectively to meet deadlines without compromising quality.

Quality, Efficiency & Problem Solving

• Ensure all assets meet brand guidelines, technical requirements, and production standards.
• Spot issues early — from unclear briefs to impractical activation layouts — and propose practical, creative fixes.
• Drive efficient production workflows, helping the team move fast without rework or ambiguity.

Traits & Mindsets

• Agile: Comfortable shifting between digital, retail, and experiential design needs.
• Efficient: Produces high-quality work quickly, with smart use of templates, systems, and organised workflows.
• Independent: Confident crafting solutions without constant direction; able to manage own timelines and outputs.
• Problem Solver: Approaches each brief with a “how might we” mindset, finding creative ways around constraints.
• Craft-Strong: Has excellent visual judgment, attention to detail, and mastery of layout, typography, and composition.
• Experience-Led: Designs with a view of the full customer journey, not just individual assets.
• Collaborative: Works well with multidisciplinary teams and builds trust with clients through clarity and craft excellence.