General Sales Manager, FMCG

• Leading FMCG Brand
• General Trade & Modern Trade Channels 
• Leadership Role

Responsibilities:

• Overall management and growth of sales operations for non- refrigerated and refrigerated products in General Trade and for non-refrigerated products in Modern Trade channels.
• Develop and implement sales strategies for new channels and grow the existing markets covering provision outlets, minimarts, schools, institutions and supermarket chains network.
• Lead and motivate the sales team to achieve distribution, merchandising and outlet penetration objectives.
• Ensure achievement of sales objectives and improving profit margins.
• Lead, mentor, and manage the sales team in utilizing resources to optimize processes and drive efficiency.
• Develop and nurture strong relationships with key clients and channel partners.
• Establish and manage budgets, track sales performance data to reach objectives.
• Work closely with marketing on promotions and stock requirement; in consideration of production schedule.
• Keep up-to-date with industry developments and competitor activities.

Requirements:

• Bachelor’s degree in Business or a related field.
• At least 15 years of experience in sales, with key leadership role in the FMCG and local food industries.
• Knowledgeable about the trade terms and operations of retailers and supermarket chains.
• Good track record of managing sales targets and driving business growth.
• Strong strategic planning and analytical skills. 
• Strong leadership and team management skills.
• Excellent presentation, negotiation, and interpersonal skills.