Head of Marketing & Growth - Hiring Immediately

As the Head of Marketing and Growth with a focus on business development,  you will be responsible for developing and executing strategic marketing and business development initiatives to enhance brand awareness, drive member acquisition, and increase revenue. 

Reporting directly to the Divisional Director of Qualification, Education and Partnership, you will lead a talented team of marketing and business development professionals and collaborate cross-functionally to achieve key business objectives.

Key Responsibilities:

Marketing: 

• Lead the team that supports ISCA’s SCAQ growth (students to candidates journey).
• Manage ISCA membership growth marketing campaigns across different membership categories, monitor outcomes and evaluate effectiveness. 
• Develop and implement comprehensive marketing strategies aligned with ISCA’s strategic priorities, target audience insights, and market trends. Continuously optimise strategies based on performance metrics and feedback.
• Creating comprehensive marketing strategies that align with the ISCA's overall objectives. These strategies should encompass various channels such as digital marketing, traditional advertising, content marketing, and more. 
• Stay abreast of digital marketing trends and emerging technologies to maximise campaign effectiveness.
• Analyse market trends, competitor activities, and customer behaviour to identify new opportunities.

Growth (Business Development):

• Lead the team that supports ISCA’s candidates (candidates to membership journey).
• Identifying new business opportunities, forming strategic partnerships, and negotiating deals that drive growth. Build networks with internal and external stakeholders and partners to facilitate marketing & growth engagement and plans. 
• Generating leads through targeted marketing campaigns and converting them into candidates and exam enrolment.
• Develop and execute multi-channel campaigns to drive member acquisition and retention. 
• Identify and forge strategic partnerships with educational institutions, employers, government agencies, other professional bodies and relevant organisations to drive business growth.

Team Leadership and Collaboration: 

• Leading and motivating a team of marketing and business development professionals is part of your role. Fostering a collaborative and innovative work environment ensures that everyone is aligned towards achieving common goals.

Budget Management: 

• Effectively managing the marketing budget is crucial. Allocating resources wisely to maximise ROI while staying within budgetary constraints is a key aspect of your role.

Requirements:

• Bachelor’s degree in business, Marketing, or a related field.
• At least 8 to 10 years of proven experience in marketing and/or business development.
• Excellent verbal & written communication skills.
• Inter-personal savvy and adept at building relationships with different stakeholders. 
• Ability to inspire and motivate team members towards common goals.
• Self-motivated, results-driven, and able to work independently and in a team.
• Willingness to adapt to a dynamic and evolving environment.Strong analytical skills with a high level of attention to detail, with a proven ability to manage multiple and competing priorities simultaneously.