Head of SAP Sales

Lead the SAP sales and partnership function for a technology firm entering the Singapore market. You will shape the go‑to‑market strategy, build a high‑performing team, and drive revenue through new sales, channel partnerships, and account expansion across the SAP portfolio (S/4HANA, Cloud, SuccessFactors, etc.). You will report to the Regional Vice President, APAC.

Key Responsibilities

• Define and execute the Singapore SAP sales and partnership roadmap aligned with regional growth targets.
• Recruit, mentor, and coach a team of sales executives and partnership managers; set quotas, review performance, and drive a culture of accountability.
• Own the full sales cycle – prospecting, solution design, pricing, negotiation, contract closure, and renewal.
• Develop and manage strategic alliances with system integrators, ISVs, cloud providers, and consulting firms.
• Expand existing accounts, drive upsell/cross‑sell of SAP solutions, and ensure high Net Promoter Scores.
• Collaborate with Marketing, Solutions, Professional Services, and Finance to deliver integrated value propositions.
• Provide regular pipeline, forecast, and performance reports to senior leadership.
• Monitor SAP product roadmaps, competitive landscape, and market trends; feed insights back to product and marketing teams.

Required Experience & Qualifications

• 10‑15 years of B2B sales leadership, with at least 5 years focused on SAP or other enterprise software solutions.
• Proven record of exceeding multi‑million‑SGD revenue targets in a competitive market.
• Experience leading a team of 10‑20 sales and partnership professionals, preferably in a matrix or regional structure.
• Deep knowledge of SAP Cloud, S/4HANA, SuccessFactors, or related modules; SAP certification (e.g., SAP Certified Application Associate) is a plus.
• Strong network of contacts within Singapores finance, manufacturing, retail, and government sectors.
• Fluency in English; knowledge of Mandarin or Bahasa Melayu is advantageous.
• Bachelors degree in Business, IT, Engineering, or related field; MBA or SAP certification desirable.

Core Skills & Attributes

• Consultative selling and solution architecture.
• Strategic partnership development and contract negotiation.
• Data‑driven pipeline management and forecasting.
• Excellent communication, presentation, and storytelling abilities.