Integrated Media Planner

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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Planning 

• Day to day campaign planning and management
• Develop solid foundation in media research
• Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing
• Liaise with media vendors and internal practices for media proposals
• Competitive tracking & reviews (quarterly), media trend updates (monthly)

Buying  

• Negotiation with media vendors for rates and value adds 
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
• Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)\

Reporting & Reconciliation

• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team’s buyer in following up issues with vendors’ invoices
• Liaison with team’s buyer on timely invoicing for ended campaigns
• Supporting in year-end reviews with accounts on hand

• Prior internship to 2 year experience in media planning/marketing
• Preferred media experience across both traditional and digital media 
• Attention to details
• Able to organise and prioritise tasks, and work under tight timelines 
• Resilient to change and openness to catch up with industry updates
• Openness to communicate, both written and verbal, with internal (team members, internal Group’s practices) and external parties (clients, creative, media vendors)
• Comfortable with numbers, able to articulate numbers/data into sound analysis and insights

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.