Key Account Manager - Travel Market

About the Role:

Main Responsibilities:

• Manage and grow relationships with key clients, retailers, and distributors


• Develop annual strategic plans and adapt strategies for customer clusters


• Analyze performance, identify business opportunities, and define action plans


• Conduct outlet audits and gather market intelligence


• Propose sales budgets and monitor trade spending


• Track sales targets, initiate recovery plans, and monitor sell-out trends


• Collect and update forecasts from customers


• Negotiate contracts, joint business plans, and promotional activities


• Collaborate with Trade Marketing to develop sales arguments


• Support implementation of planograms and shelf positioning


• Manage trade spending within commercial policy guidelines


• Approve payments, analyze ROI, and protect profit and loss performance


• Validate distributor trading terms and reimbursements


• Communicate agreements and action plans to stakeholders


• Monitor in-store deployment, sales, stock levels, and KPIs


• Maintain product assortment and ensure timely listing


• Collect and analyze account performance and market trends


• Prepare internal reports, including scan data and promotion evaluations


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  Collaborate effectively with relevant teams and other Key Account Managers in the region
  
  

About You:

• University degree in Business, Management or relevant field


• Experience in field sales, key account management and/or FMCG merchandising


• Knowledge of Travel Retail, Airport retail, Inflight, Border Shops, Low-Tax areas, Channel and Customer Planning, Commercial Logistics, and Sales processes


• Strong numerical, analytical, and negotiation skills


• Detail-oriented, reliable, and organized


• Independent, open-minded, and collaborative


• Advanced Excel skills, proficiency with PowerPoint, MS Office, Power BI


• Willingness to travel (30–40%)


• Proficiency in English required; Chinese language skills considered a major plus

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.