Manager, Brand Management

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

Brand Management is part of Visa’s Asia Pacific Consumer Brand Marketing Services. The team focuses on elevating and protecting the way the Visa brand is experienced in form factors and digital experiences so as to drive greater brand presence and preference, ensuring its strength and viability for the future. 

What a Brand Management Manager does at Visa

This role will focus on two main areas for assigned geographies

Marketing Services: drive adoption and grow revenue 

• Partner with country teams to pitch, convert and execute revenue-generating creative services for clients

Brand Governance: optimize brand presence 

• Provide direction, guidance and education of the brand standards governing the design of cards and other form factors as well as digital experiences, and manage related governance process
• Partner with clients to use payment device innovations to advance strategic imperatives
• Responsible for brand stewardship for financial institution/ merchant co-branded card programs
• Ad-hoc projects where required

Responsibilities

1. Marketing Service

• Support sales engagement activities including but not limited to evaluating potential opportunities, providing service recommendations and cost proposals, as well as creating RFP materials
• Liaise with country marketers/ clients and in-house design team to interpret and clarify creative briefs as well as deliverables
• Prepare project plan and manage creative development process to ensure adherence to agreed timelines
• Drive knowledge sharing and training across functional/country teams to strengthen understanding of Marketing creative services capabilities to drive greater commercial engagement
• Provide regular reporting and analysis to management, whilst managing sales goals and results

2. Brand Governance

• Educate internal stakeholders, Visa clients and card vendors on the Visa Product Brand Standards governing the design of form factors and digital experiences
• Manage the review of and inquiries on form factor and digital experience designs within established service level agreements 
• Propose thought insights in form factor and digital experience design to support the business objectives of Visa clients
• Review and categorize affinity cobrand partnerships proposed by financial institutions to ensure brand and reputational fit
• Identify opportunities for operational process and system enhancements and work with internal stakeholders to develop and execute changes

Why this is important to Visa

We engage with Visa clients and internal stakeholders to

• Identity and activate opportunities to use form factor and digital experiences to drive brand preference and cardholder engagement
• Ensure that Visa transaction experiences deliver positive consumer and seller experiences
• We deliver value-added services that strengthen client relationships and generate revenue for the company.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

• At least 8 years’ experience in a brand marketing operations role in a
• matrixed global organization
• The ideal candidate has a solutions-oriented mindset, strong project management and communications skills, the ability to multi-task in a fast-paced environment and be adept in working within all levels of the organization and across geographies. The candidate should enjoy solving complex problems by first researching and then involving cross-functional key stakeholders to come to a resolution.

Preferred Qualifications

• A degree in a related-discipline
• Results-oriented with strong analytical skills and demonstrated intellectual and analytical rigor
• Excellent interpersonal and relationship-building skills, with proven ability to influence and build consensus across a broad set of constituencies
• Strong organizational and presentation skills, able to prioritize and manage multiple projects at a time
• Self-starter, solutions-oriented, meticulous, systematic and independent thinker, comfortable working in a fast paced, hands-on, outcome-orientated work environment
• Exhibit intellectual curiosity and strive to continually learn Values Driven
• Focused on service excellence and seeks out opportunities to bring value to internal and external stakeholders
• Communicate effectively and frequently, listen carefully, and actively seek and value the perspectives of others
• Work openly and honestly across functions and geographies
• Take responsibility and accountability for assigned projects

What will also help:

• Experience with Adobe Acrobat Creative suite is desired

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.