Manager, Integrated Communications [B2C, Govt and Social]

ROLE OVERVIEW

As a Manager, Integrated Communications., you will lead the development and execution of integrated communications programmes across PR, digital, social, content and influencer engagement. You will act as the day-to-day client lead, providing strategic counsel, ensuring strong delivery, and managing campaigns that are creative, effective, and commercially sound.

You will mentor junior team members, coordinate cross-functional teams, and uphold PRecious Communications’ standards of storytelling, quality, and client partnership.

WHY JOIN US?

You will work on integrated, impact-driven communications in a collaborative environment that values learning, quality, and growth. This role offers strong exposure to consumer, influencer, and government related work, integrated campaigns, and senior-level client engagement.

KEY RESPONSIBILITIES

1. Account & Client Management

   • Manage a client portfolio with a primary focus on B2C accounts, including social-led, influencer-driven, and public sector work, with secondary exposure to corporate/B2B clients .

   • Lead day-to-day account management, ensuring alignment with client objectives, timelines, and budgets.

   • Act as the main point of contact for clients, building trusted, long-term relationships.

   • Lead and manage internal and client WIP meetings and ensure clear follow-through.

   • Support account forecasting, budgeting, and profitability discussions with senior leads.

2. Strategy & Integrated Campaign Delivery

   • Provide strategic communications counsel across PR, digital, social, influencer and owned channels.

   • Develop campaign insights, messaging frameworks, and integrated approaches that include influencer strategies where relevant.

   • Present recommendations confidently to clients and stakeholders.

   • Support new business pitches and account renewal discussions where required.

3. Content, Influencer & Storytelling Excellence

   • Oversee the development of high-quality content including press materials, messaging frameworks, presentations, social and influencer content.

   • Guide teams on story angles, influencer narratives, media hooks, and audience relevance.

   • Review and quality-check deliverables before client submission.
     

4. Influencer & Partner Management

   • Plan and manage influencer programmes, including identification, briefing, coordination, content review, and performance tracking.

   • Liaise with influencers, creators, talent agencies, and platform partners to ensure smooth execution.

   • Ensure influencer engagements comply with brand, regulatory, and disclosure guidelines.
     

5. Team & Partner Management

   • Mentor and guide junior team members to ensure quality and professional growth.

   • Brief and coordinate third-party partners such as creatives, designers, digital vendors, influencers, and content creators.

6. AI Fluency & Digital Agility

   • Use AI tools thoughtfully to support research, ideation, influencer discovery, and delivery without compromising originality, strategic thinking, or brand integrity.

REQUIREMENTS

Must-Have

• Minimum 7 years of PR experience as a core discipline, with at least 3 years in integrated communications, ideally within an agency or consultancy.

• Strong experience managing B2C and social-led campaigns, including hands-on influencer or KOL programmes.

• Proven ability to manage junior team members and senior client stakeholders.

• Excellent writing, storytelling, and presentation skills.

• Strong organisational skills with the ability to manage multiple workstreams.

• Currently based in Singapore, with at least 2 years’ experience working on the Singapore consumer and/or public sector communications landscape.

• Experience managing B2B corporate accounts

Preferred

• Familiarity with influencer platforms, analytics, social listening, or reporting tools.

• Candidates are encouraged to highlight relevant experience across B2C, social, influencer, and public sector accounts in their application or cover letter.