Manager, Marketing (Straits Culture)

We are looking for a PASSIONATE Marketing Professional who has a strong background in GoTo-Market (GTM) for eCommerce and retail solutions and wants to be part of a high growth and performing team to chart out winning 360 campaigns. 
 

Join Singapore No.1 Rice Dumpling Brand – Joo Chiat Kim Choo, and together, we’ll make this renowned heritage come alive where every corner of Singapore will get to know and savour a 
piece of this traditional treasure. 
 

Responsibilities

• The brand’s custodian to develop GTM strategies and winning 360 campaigns with a focus on outreach and achieving sales targets
• Develop key marketing messages in positioning the brand for differentiation; lead the creative content work from copywriting, packaging, design creative brief, photo shoot and video planning, product presentation decks to digital marketing & sales platform management (e.g. Website, Facebook, Instagram, TikTok, Xiaohongshu, Shopee etc)
• Gather business intelligence information such as market trends and industry players’ strategies and activities to provide recommendations for brand development, new product launches, new packaging, price setting etc
• Marketing budget management to maximise gains and reduce costs
• Liaise with external counterparts such as Public Relations agencies, media, influencers, vendors and suppliers
• Conduct Brand and Product Training for internal and external stakeholders
• Work closely with Sales Team to analyse data to formulate new / enhanced business strategies / solutions to achieve sales targets
• Responsible for weekly and monthly reports on business analysis, competitive analysis, ongoing and upcoming campaigns, and sales targets
• Any other assignments and duties assigned by HOD
   

Requirements

• Minimum Degree in Marketing, with at least 3 – 5 years of relevant experience in Marketing / Trade Marketing / Brand Management for F&B / FMCG / Hospitality industry
• Prior working experience on managing multiple ecommerce (sales) channels would be an added advantage
• Strong business acumen with proven project management skills
• Proven experience in analysing and interpreting data 
• Adaptable, resourceful, independent, and able to thrive in a fast-paced industry
• Positive, self-motivated, have an eye for details and able to work with tight timelines
• Proficient in MS Office applications, especially in Excel and PowerPoint
• Exceptional copywriting and storytelling abilities to effectively engage diverse audiences
• Ability to converse in Mandarin to communicate with Mandarin speaking counterparts
• Willing to work in the West Area