Marketing Communication Specialist

Position Summary

As a Marketing Communication Specialist, you will support the development and execution of integrated marketing communication initiatives across Asia. You will manage digital marketing activities, content creation, brand communications, website optimization, customer engagement programs including webinars, trade shows, sales & product training, product promotion and launch campaigns.

You will work closely with regional and global marketing teams, regional sales, clinical education, and external partners to strengthen brand awareness, drive customer engagement, support lead generation activities, and contribute to business growth across the region.

What You Will Do

1. Digital Marketing & Content Management

• Develop and execute digital marketing campaigns across multiple channels, including email marketing, websites, webinars, and social media platforms.


• Create, coordinate, and manage marketing content, including digital, print, video, and presentation materials.


• Monitor digital campaign performance and recommend optimization strategies to improve engagement and lead generation.


• Ensure all marketing communications comply with corporate branding and regulatory requirements.

2. Product Marketing Support & Campaign Execution

• Support regional and local product launches through the development of campaign assets, promotional materials, and customer communications.


• Collaborate with global marketing teams to localize content and campaigns for Asia markets.


• Coordinate campaign execution and track effectiveness against defined objectives.

3. Events, Webinars & Customer Education Programs

• Plan, coordinate, and execute regional and local marketing events, including webinars, conferences, trade shows, and customer education programs.


• Partner with Clinical Education and commercial teams to manage speaker engagement and program logistics.


• Evaluate event effectiveness and provide post-event reporting and recommendations.

4. Website & Customer Database Management

• Manage and maintain regional and country websites to ensure content accuracy, relevance, and optimal user experience.


• Support traffic improvement initiatives for STERIS Country websites (including tools) and increase traffic.


• Maintain customer databases and ensure data quality to support marketing campaigns, customer engagement activities, and lead management processes.

5. Training & Vendor Management

• Coordinate internal product and commercial training activities and the annual sales meeting.


• Manage relationships with external agencies, designers, printers, event organizers, and other marketing vendors.


• Ensure vendor deliverables meet quality, branding, and budget expectations.

The Experience, Skills and Abilities Needed

Required:

• Bachelor's Degree in Marketing, Marketing Communication or a related discipline


• Minimum 2 years of experience in marketing communications, digital marketing, content creation, or a related field.


• Experience in graphic design, content creation or related field, preferrable with a design portfolio


• Experience in Events Management & Organization

Preferred:

• Advanced knowledge of digital practices and/or design and has ability to tailor content to multiple platforms depending on audience.

• Intermediate to Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat).


• Experience in environment design and/or tradeshow booth design preferred.


• Experience working in global environments and/or medical device industry is an advantage.

Others:

• Demonstrated written, verbal, interpersonal, facilitation, organizational and follow-up skills, the ability to meet deadlines, the ability to converse effectively with all levels of employees, as well as the ability to listen, articulate, facilitate, and advocate.


• Strong commitment to delivering high-quality work and solutions with attention to detail and continuous improvement.


• Proven project management, planning, and organisational skills, with the ability to manage multiple priorities and meet deadlines.


• Demonstrated teamwork, adaptability, resilience, and learning agility in a dynamic environment.


• Self-motivated and proactive, with a strong sense of urgency, ownership, and a positive "can-do" attitude.


• Willingness and ability to travel as required, up to 5-10% of the time.

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