Marketing Communications Manager (Individual Contributor with Resources)

About Durapower:

Durapower, a global leader in Energy Storage Systems driving the green transformation, is seeking a dynamic and experienced Corporate Communications Manager to play a pivotal role in elevating brand awareness, thought leadership, and lead & demand generation. This individual contributor will collaborate closely with internal stakeholders and external partners on emerging trends on battery technology and sustainability topics.

Dept: Marketing Communications

Marketing Communications Manager (Individual Contributor with Resources)

Role & Responsibilities:

• Brand Growth & Expansion: Work with strategic partners to execute corporate branding activities to propel brand growth and expansion.
• Digital Presence: Grow, manage, and curate content on corporate websites and social media platforms.
• Trend Awareness: Stay current on key business and industry trends, including competitors' activities.
• Content Development: Develop content for corporate and product communications, aligning with go-to-market strategies.
• Cross-functional Collaboration: Collaborate with internal teams and external partners on communication and marketing campaigns, including media publications and external events.
• Stakeholder Engagement: Prepare communication materials for internal and external stakeholders, fostering sustainable relationships.
• Employee Engagement: Partner with HR for employee engagement initiatives, including communication, newsletters, and events.
• Media Tracking: Track media coverage and target audience engagement to measure ROI. Government & Investor Relations: Provide support for communications related to government and investor relations. Product Branding/Marketing: Place special emphasis on integrating product branding seamlessly into the overarching company branding strategy.
• Battery Cells Manufacturing and Product Roadmap Tie-in: Highlight the critical link between battery cells manufacturing and the company's product roadmap within branding and marketing initiatives.

Experience and Skills Experience:

• 8 to 12 years in internal and external communications, including business media relations and managing PR campaigns. Education: Bachelor’s degree, preferably in marketing or Mass Communication.
• Content Development: Ability to develop compelling content across various communication channels for different target audiences.
• Creativity: Creative mindset with proficiency in digital marketing and hands-on experience in campaign/event planning and execution.
• Interpersonal Skills: Strong interpersonal skills, including experience working with senior leadership teams and key stakeholders.
• Leadership & Collaboration: Demonstrated leadership ability, autonomy, and collaboration skills.

Insights on Must-haves:

• Reporting Structure: This role reports to the Executive Director and CEO.
• Alignment of goals: Demonstrated ability to align departmental goals with the company's vision.
• Strategic Planning & Execution: Proficiency in devising and executing strategic initiatives, particularly in branding across corporate, product, and employer domains in relation to Battery Cells & Battery Modular Systems and application Product Roadmap.
• External PR Agencies: Capability to work with external PR agencies for press releases, with a focus on aligning strategic initiatives with the company's vision. Collaboration & Adaptability: Strong communication skills to collaborate with external PR agencies and internal departments, demonstrating adaptability to connect various facets of the company's products and services.