Marketing Data & Analytics Specialist

Summary

Job Description

Our ideal candidate is detail-oriented, proactive, and proficient with numbers, making sense of large datasets in a fast-paced environment.

Marketing Performance Analytics

• Conduct in-depth analysis of digital channel performance across paid media, website/app, and CRM channels.

• Assess channel effectiveness by benchmarking performance against historical trends and external industry indicators.

• Develop performance diagnostics frameworks to identify opportunities, risks, and next-step actions.

• Consolidate analytics findings into clear insights that can be understood by cross-functional partners.

Data Tracking & Quality Management

• Manage data tracking structures including UTM frameworks, pixel setups, tag configurations and event design.

• Collaborate with digital and tech teams during website/app updates to ensure tracking integrity.

• Troubleshoot data discrepancies across analytics, ad platforms and CRM data sources.

• Lead periodic data hygiene audits and implement improvements to prevent data drift.

Dashboarding & Reporting

• Build and maintain automated dashboards using Tableau or Looker Studio.

• Design reporting structures that clearly visualise KPIs across funnel stages, customer segments, and campaign types.

• Own and maintain weekly/monthly reporting cadence with a focus on accuracy and actionable storytelling.

• Continuously enhance dashboard UX and data visualisation logic.

Attribution & Measurement

• Support attribution modeling using platform-based and multi-touch methodologies.

• Analyse channel effectiveness across the customer journey to support budget optimisation.

• Partner with internal and external teams to design and execute A/B, multivariate and incrementality tests.

• Establish measurement playbooks and standard testing frameworks to improve repeatability and scale.

CRM & Customer Analytics