Marketing Director

On behalf of one of its clients in the advertising industry, the French Chamber of Commerce is looking for a strategic and hands-on Marketing Director to lead the marketing function and drive the company's B2B marketing strategy. Reporting to the Managing Director, this role will oversee a multidisciplinary marketing team and play a key role in strengthening the company's market position, supporting commercial growth, and delivering high-impact marketing initiatives.

Key Responsibilities

• Develop and implement the company's B2B marketing strategy in line with business objectives and revenue targets.
  
• Lead, coach, and develop the marketing team while fostering a collaborative, high-performing culture.
  
• Partner with senior leadership and commercial teams to define market positioning and support business development initiatives.
  
• Develop and maintain high-quality sales enablement materials, including presentations, product information, case studies, proposal templates, and other marketing collateral.
  
• Analyze market trends, customer insights, and campaign performance to produce actionable recommendations and support business decisions.
  
• Create and oversee the production of marketing content, including reports, articles, newsletters, presentations, digital content, and promotional materials.
  
• Develop thought leadership initiatives to strengthen the company's brand awareness and industry reputation.
  
• Lead go-to-market strategies for new products, services, and business initiatives.
  
• Ensure consistency of brand identity and messaging across all marketing and communication channels.
  
• Establish efficient marketing processes, manage multiple projects simultaneously, and ensure timely delivery of initiatives.
  
• Collaborate closely with cross-functional teams to align marketing activities with commercial and operational objectives.
  
• Define and monitor key marketing performance indicators, evaluate campaign effectiveness, and continuously optimize marketing strategies based on results.
  

Requirements