MARKETING EXECUTIVE

Job brief

We are looking for a marketing executive who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Monitor product distribution and consumer reactions
• Brainstorm new and innovative growth strategies

Requirements

• Minimum Degree in relevant industry.
• Candidate with past relevant experience in FMCG industry will be preferred. 
• Comfortable working with numbers, metrics and spreadsheets
• Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Highly creative with ability to think out of box
• Excellent understanding of the full marketing mix
• Advanced communication and interpersonal skills
• Excellent command of the English language

Others

• Only Singaporeans