Marketing Executive - Digital & Search

Key Responsibilities

• Support the Manager to create, plan and activate campaigns and strategies to drive key brand marketing KPIs targeted towards relevant market segment.
• Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies
• Understand the role of creatives, messaging, and audience in ads campaigns and be able to run A/B tests to identify the right combinations for optimum performance.
• Conduct keyword research, content auditing, competitor analysis & content gap analysis, SEO forecasts and link building activities to discover content topics to drive consumer engagement and audience growth to websites.
• To manage the strategy and setup of all paid campaigns, on both, Google Marketing, Social Media and etc.
• Manage & ensure product contents: Thumbnail, descriptions & infographic and identify opportunities to improve content level from time to time
• Create content for social media and manage all the social media platforms to ensure contents are scheduled and updated effectively.
• Conduct market research and monitor competitors, products and market pricing.
• Stay up-to-date with latest trends especially on social media and e-commerce platforms
• Undertake ad-hoc marketing projects