Marketing Executive - Immediate Start

Founded with a vision to help Singaporeans kickstart healthier eating habits, Shake Salad aspires to be the everyday, go-to brand for healthy, convenient, and affordable ready-to-eat food. From freshly packed salads, sandwiches, to wraps, yogurts and overnight oats made with premium ingredients – we truly have something for everyone! Join us in our journey to make healthy living simple!

Job Description

We are looking for a passionate individual, with a strong sense of brand ownership to join our Marketing team! If you enjoy the process of seeing marketing activations come to life, being a part of new product launches, and having fun with social media content – this role is for you!

Reporting to the Marketing Manager, your primary role will be to execute day-to-day marketing efforts, while driving the brand’s online presence through social media.

Main Responsibilities

Brand/ Trade Marketing

• Execute marketing activation plans across offline and online channels, and ensure alignment with overall marketing and sales objectives
• Maintain engaging overall brand experience through relevant consumer touch points including but not limited to: product packaging, product quality, visual communications, customer service, UXUI interaction with vending machines
• Conduct regular training with Sales, Supply Chain and Logistics, and provide guidance and support on best practices, brand guidelines and promotional strategies
• Conduct market research and analysis to identify customer insights, market trends, and competitive activities, translating them into actionable marketing initiatives
• Monitor and evaluate performance of marketing activities, analysing data and metrics to measure effectiveness and make recommendations for future activations

Social Media & Digital Marketing

• Custodian and manager of overall brand social media calendar - strategising, producing, and executing content on key social media platforms, such as but not limited to: TikTok, Instagram, Facebook
• Constantly ideating from and researching on the latest social media trends, leveraging on virality and applying it our overall brand tone of voice, to grow online brand presence and engage online community
• Support digital marketing strategies and efforts aligned with brand objectives, optimising online acquisition

Community Management

• Gather and analyse insights and feedback from customer interactions and work with internal teams to address any service gaps for continuous improvement
• Review, develop and maintain customer experience procedures, policies and standards to ensure consistency and quality in service delivery

Creative & Design

• Assist to create design briefs and establish project timelines, in close collaboration with designer to deliver campaign deliverables
• Work closely with designer to develop visually appealing communications on all channels to enhance brand recall and intended messages
• Work closely with designer to conceptualise and ideate new visual concepts for product launches, while staying in touch with latest design trends, to constantly execute exciting visuals

Key Requirements

• Diploma/ Degree holder in Marketing, Advertising and/or Communication with minimum 1-2 years (preferred) relevant experience
• Marketing background with experience in Retail, FMCG or F&B industries preferred
• Self-starter with a strong sense of brand ownership
• Creative flair with an eye for detail and design
• Passionate about social media content creation and/or digital marketing
• Ability to take initiative on projects and campaigns
• Responsible team player with excellent communication and interpersonal skills