Marketing Lead

About Menlo

Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable -- turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.

The Role

This is a full-stack marketing role with full strategic ownership. You will set the marketing direction for Menlo and execute it -- covering brand, content, demand generation, community, and go-to-market across our entire product portfolio: Jan, Asimov, and the Menlo Platform. You will work directly with the founders and senior leadership, with real influence over how Menlo is positioned, who we reach, and how we grow.

This role requires someone who can think at the function level -- define what marketing at Menlo should look like, build the systems and strategy from the ground up -- and then do the work. If you have owned marketing end-to-end at a technical company and know how to move between strategy and execution without losing either, read on.

What You Will Do

• Set and own Menlo's marketing strategy across brand, content, demand generation, community, and go-to-market


• Define positioning and messaging for Jan, Asimov, and the Menlo Platform across audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem


• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and developer forums


• Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical


• Drive demand generation and lead capture for the commercial products, owning the funnel from awareness to conversion


• Build and manage Menlo's developer and open-source community across Jan and Asimov


• Plan and execute online and in-person events, from developer meetups to conference presence


• Set up marketing automation tooling to make outreach and community management scalable


• Work cross-functionally with engineering, research, and sales to surface what is worth telling the world about -- and package it well

What You Will Bring

• 5 or more years in marketing at a B2B SaaS or technical product company, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results


• Proven ability to define positioning and messaging for a technical product, not just run campaigns


• Demonstrated track record of growing an audience, community, or pipeline from an early stage, not just maintaining an existing one


• Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits


• Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical


• Data-driven instincts: you set goals, track them, and change course when something is not working


• Comfortable with ambiguity and a fast pace -- you think at the strategic level and execute at the ground level without needing someone to tell you which to prioritize

Nice to Have

• Experience marketing developer tools, open-source products, or AI infrastructure


• Background in robotics, deep tech, or hardware-adjacent industries


• Experience building developer relations or DevRel-adjacent programs


• Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Why Join Menlo?

Menlo is at an inflection point. We are shipping real robots, open-sourcing meaningful work, and building a product portfolio that spans embodied AI from the ground up. You will have full strategic ownership of how the world sees all of it -- the positioning, the brand voice, the community, the story. Direct access to the founders, a short feedback loop, and the chance to shape the marketing function of one of the most ambitious deep tech labs in the world. No committee approvals. No brand guidelines that predate you. Just the work and the chance to make it mean something.