Key Responsibilities

1. Marketing Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across digital, social media, content, events, email, and performance marketing channels.
• Translate business and marketing strategies into clear campaign plans, timelines, and execution roadmaps.
• Take ownership of the full campaign lifecycle, from planning and implementation to post-campaign analysis.
• Develop compelling marketing content, promotional materials, and campaign assets that align with the company's brand identity.
• Ensure all campaigns are delivered on schedule, within budget, and achieve targeted business outcomes.

2. Growth Marketing & Performance Optimization

• Manage and optimize customer acquisition and lead generation initiatives across multiple marketing channels.
• Monitor campaign performance and identify opportunities to improve engagement, conversion rates, and return on investment.
• Analyse marketing data and key performance indicators (KPIs) to identify trends, address performance gaps, and refine marketing strategies.
• Continuously test and implement new growth initiatives, digital channels, and marketing tactics to maximise business growth.
• Support the optimisation of the customer journey and marketing funnel to improve lead quality and conversion.

3. Cross-Functional Collaboration

• Partner closely with Sales, Product, Operations, and Creative teams to ensure marketing initiatives support overall business objectives.
• Develop sales enablement materials, presentations, and marketing collateral to support business development activities.
• Coordinate product launches, business updates, and promotional activities across relevant marketing channels.
• Engage internal stakeholders to ensure seamless execution of campaigns and company initiatives.

4. Agency & Vendor Management

• Manage relationships with external agencies, designers, copywriters, media partners, and other marketing vendors.
• Define project scopes, deliverables, timelines, budgets, and performance expectations.
• Review creative outputs and campaign deliverables to ensure quality, consistency, and brand compliance.
• Evaluate vendor performance and recommend improvements to maximise value and marketing effectiveness.

5. Marketing Analytics & Reporting

• Track, measure, and report on key marketing metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, engagement, lead generation, and campaign ROI.
• Prepare regular marketing performance reports and actionable insights for senior management.
• Leverage data and market insights to optimise campaigns and support strategic marketing decisions.
• Stay informed of industry trends, competitor activities, and emerging marketing technologies to identify new opportunities.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of experience in marketing, digital marketing, growth marketing, or campaign management.
• Demonstrated experience managing end-to-end, multi-channel marketing campaigns.
• Strong knowledge of digital marketing, including paid advertising, content marketing, social media, email marketing, SEO/SEM, and event marketing.
• Experience using marketing analytics tools to monitor campaign performance and optimise marketing effectiveness.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proven experience working with external agencies, creative partners, and marketing vendors.
• Analytical, data-driven mindset with excellent problem-solving and decision-making abilities.
• Excellent communication, stakeholder management, and interpersonal skills.
• Experience in technology, SaaS, healthcare, maritime, logistics, wellness, or other B2B industries will be an advantage.
• Self-motivated, organised, and able to thrive in a fast-paced, dynamic environment with minimal supervision.