Marketing Manager

Lead the marketing team and drive all aspects of strategic marketing campaigns to strengthen brand awareness, objective, and drive revenue and enhance profitability.

• Responsible for the development and delivery of Marketing campaigns from goal setting, promotion mechanics, customers' optimization, to flawless program execution on all media channels and in-stores
• Be accountable to drive refreshing new content ideas through A/B testing, using a myriad of consumer touchpoints from EDM, Out-of-Home, social media, Digital Marketing etc
• Approve and distribute all press related assets in Singapore, including press releases, products/new line pitches and media stories
• Lead weekly, monthly, and quarterly performance analysis to measure performance and devise process improvements and translate results into actionable insights for the marketing team
• Manage and monitor the annual marketing budget and expenditure for maximum returns
• Build a solid network of strategic brand partners, key industry players, and vendors to continuously increase and grow market share
• Lead and guide team in the execution of compelling marketing campaigns, driving paid and non-paid marketing performance in order to attain our loyalty, acquisition, engagement and revenue goals for eCommerce channel
• Mentor and groom the Marketing Pillars to improve and optimize Marketing operations with best-in-class standards and excellence: Campaigns, social media, KOL/PR, Partnerships, Digital Communications
• Manage a team of designers, providing guidance, feedback, and direction to ensure timely completion of artwork and deliverables with high quality and creativity
• Oversee the customer experience team, guiding them effectively in resolving customer feedback and inquiries, and ensuring a positive customer experience at all touchpoints

Requirements

• Minimum Degree in Marketing or related disciplines
• At least 3 years’ experience in marketing role with at least 1 year of mentorship experience
• Experience in retail, F&B or omnichannel or direct-to-consumer brand environment
• Familiar and fluent with marketing tools including Google Analytics, Email automation, CRM
• A good team player but works independently when required
• Able to multi-task in a fast-paced environment
• Sensitive to numbers, trends, revenue, with a strong analytical mind and a desire to constantly deliver better results
• Meticulous in work and able to prioritize responsibilities
• Equipped with good interpersonal, communication and presentation skills