Marketing - Mass Segment Strategic Programmes Specialist - Innovative Company

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
 

This is a very exciting opportunity to work for Prudential Singapore and be part of a team to activate Mass segment go-to-market strategy. This role works closely with Segment leadership to drive strategic and tactical deployment of business development programs and go-to-market initiatives. We are on a journey to create meaningful customer lifecycle programs and partnerships which will help us drive acquisition, cross-sell, retention and deepen our engagement with our existing customers. It will bring alive our purpose of “To Help People Get the Most Out of Life”.

Job Description:

Segment Go-To-Market Implementation

• Provide support in strategic planning and go-to-market plans and activities deployment. Work closely with Segment Lead to identify business needs, co-develop actions and timelines, and align resources in support of go-to-market activities.
• Support market research where necessary to understand the needs of customers and to define the scope of new offerings. Analyse marketing research information to provide insights that contributes to the development of the segment value proposition.
• Reports planned versus actual segment performance and opportunities to monitor the effectiveness of marketing plans.
• Collaborate with Marketing, Distribution, Product, Actuarial, Customer Management and other resources as needed to support segment and distribution needs.
   

Customer Lifecycle Management

• Implement and optimise cross-channel lifecycle campaigns to grow new customer acquisition, increase share of wallet and retain existing customers
• Partner with Analytics to use data insights and advance propensity modelling to identify opportunities within the Mass segment
• With an understanding in segmentation and personalization, you will also partner with Distribution, Marketing and Product team to identify the customer journeys, content and messaging for customers to provide the best, most relevant experience every step of the way.
• Work with agencies to develop creative content to support the Mass segment campaigns.
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
• Implement, test and track the campaigns through our marketing automation platform, Salesforce Marketing Cloud
• Leverage campaign results to inform new programs and the evaluation of existing campaigns to drive optimisation
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels

Project Management

• Develop and manage project (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure that the project will be completed on time and according to specifications.
• Ensure proper messaging, timing, and execution of campaigns. Identify key stakeholders and work with them to negotiate process changes, ownership of processes, and manage project impact.
• Design and implement communication plans to ensure those affected by projects are informed and updated.
• Follow up with assigned resources formally (e.g., status meetings, etc.) and informally to continuously manage the productivity of the team, project timelines, and deliverables.
   

Who we are looking for:

Work Experience

• 3 years of working experience in Marketing Experience in driving targeted retention, upsell, and cross-sell marketing campaigns.
• Robust skills in designing demand generation, marketing campaigns and communication design, marketing operations, and reporting.
• Proven campaign and project management capabilities; able to work under deadlines and produce key deliverables
• Experience with marketing automation software (Salesforce Marketing Cloud preferred), A/B testing, experiment design, campaign analysis and attribution reporting
• Strong Analytical and quantitative skills and able to construct lifecycle reports and dashboards in Salesforce and other reporting tools
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Confident in working collaboratively with various internal and external stakeholder and managing them
• Added advantage if candidate has past exposure or experience in financial, insurance or telecommunications industry.
   

Personality Traits

• Exudes positivity
• Self-driven with a can-do attitude and takes initiative
• Strong interactive skills and is good at taking cross functional teams along to achieve a common goal
• A team player with a strong sense of competing priorities and the interests of various stakeholders with an ability to negotiate, persuade and adapt.
• Ability to deal with ambiguity
• Demonstrates an appreciation of a diverse workforce and working style or perspective
• Strong leadership skills
   

Competencies / Knowledge

• Excellent communication skills, both written and verbal, able to communicate effectively with senior internal stakeholders
• Competent with the use of Microsoft, Power Point, Word and Excel, including the use of Pivot tables, reporting, charts.
• Skilled in data handling and reporting and data insights interpretation
• Ability to work in cross functional teams across the organization
• Ability to work under time pressure and priorities tasks

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of gender, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.