MarTech Analyst/ Executive

Key Responsibilities:

• Lead the implementation, integration, maintenance, and optimization of MarTech platforms, including CRM systems, marketing automation tools, and analytics software.
• Utilize marketing and customer data to derive actionable insights and enhance campaign performance.
• Design and execute workflow automation using tools such as Zapier, AppScript, and RPA to improve marketing efficiency.
• Collaborate with cross-functional teams to deliver hyper-personalized campaigns and innovative digital solutions.
• Enhance digital engagement strategies by optimizing content and user experiences across owned channels, such as eDMs, social media, and websites.
• Stay informed about the latest MarTech trends and experiment with innovative solutions to boost marketing outcomes.

Requirements:

• Bachelor's degree in IT or a related field.
• At least 3 years of experience in a MarTech-focused role.
• Proficiency with CRM platforms (e.g., Dynamics, Freshsales), analytics tools (e.g., Google Analytics, Looker Studio), and marketing automation systems.
• Expertise in automation and integration platforms such as Zapier, AppScript, and RPA.
• Basic Programming Languages: Python, SQL, Java, C++ 
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent problem-solving abilities and collaboration skills.

EA License No.: 18C9514 

Registration No.: R1875356