Online Sales Manager /Ecommerce Manager

Our client, a public listed MNC with a portfolio of businesses spanning from property, hospitality to retail across many countries in Asia Pacific has now opened a digital Ecommerce division and is currently seeking a Online Sales Manager (Online B2C)

As an Online Sales Manager (Online B2C), you will spearhead initiatives and make key business decisions in driving sales conversions and top line goal using data insights. This includes owning the marketing budget and working closely with the different marketing specialisation teams to optimise its ROIs.

Key Responsibilities:

• Understand and define individual brands’ target audience in driving buyers’ acquisitions and the designing of CRM programmes
  


• Understand and define individual brands’ target audience in designing CRM programmes, driving buyers’ acquisitions and encouraging repeat purchases
  


• Lead and manage all aspects of direct-to-consumer ecommerce promotions in the area of Search Engine Optimisation (SEC), Search Engine Marketing (SEM), content marketing, product management and marketing, social media and other digital publicising channels
  


• Steer and lead requirements gathering to facilitate the Data Analytics team in generating metrics and analysis for business decisions in the area of business processes, customer experience and sales growth
  


• Drive business requirements to improve website usability improvements (UX/ UI), including navigations, shopping and checkout experience
  


• Work with Product Management team for the delivery of improvement and enhancement works
  


• Work closely with the Operations team to ensure the delivery of the best customer service and fulfilment that adhere to the various brands’ expectations
  

•  Good  years of experience managing pure play online ecommerce.
  


• At least 5-6 years of relevant experience in social commerce, progressive performance marketing, site merchandising, and eCommerce experience required.
  


• Regional Fashion experience will be an added advantage.
  


• Proven track record of B2C .com sales
  


• Exposure to ecommerce platforms like magento/shopify/demandware