Product Marketing Manager

Being a core member of the Central Category Marketing Team, the successful candidate will assist to manage product portfolios under the Whirlpool brands for Pacific cluster including Hong Kong, Japan, Oceania, South East Asia, South Korea and Taiwan.
 

Responsibilities:
 

• Responsible for the P&L of the designated product categories
• Formulate product marketing strategies, product line structure and roadmap to drive business and market share position and penetration
• Collect consumer insights and analyse competitive advantages to translate product needs and brand positioning into activity requirements and opportunities to drive category growth
• Liaise and coordinate with counterparts such as regional offices, technical team, business leaders,  branding team, own factories and OEM suppliers on product development process which includes product positioning, product portfolio management, pricing and market intelligence
• Work closely with central brand team to create product marketing stories, USP and other marketing deliverables for ensure successful product launches
• Provide product training, support to Go-to-market team and ensure the smooth execution of Go-to-Market plan
• Work independently and supervise whole process from development to product launches and enhancement to maximize competitive advantage in terms of efficiency, creativity and flexibility

 Job Requirements:

• Degree holder in marketing or business disciplines
• Minimum 5 years marketing experience, preferably in consumer appliances or retail industry  
• Strong business acumen with good communication and presentation skills in English and Mandarin.  Cantonese is highly preferred.
• Strong problem solving skills, creative thinking and high attention to details 
• Strong project management and time management
• Sharp analytical abilities – Numeric and sensitive to figures
• Ability to lead and take ownership to develop marketing initiatives
• Computer literacy with good proficiency in MS Office, particularly Excel & PowerPoint.  Google application is a plus
• Candidates with less experiences will be considered as Assistant Product Marketing Manager
• Immediate available is highly preferred