Product Proposition (Proposition Marketing), Principal

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

We are looking for a strategic and customer-obsessed Product Proposition (Proposition Marketing), Principal to drive distribution engagement and product capabilities. In this role, you won’t just support products marketing, you’ll own the end-to-end proposition strategy, influence product direction, and directly enable our distribution channels to succeed in the market.

This is a high-impact role at the heart of our growth strategy. You will:
• Turn business priorities into compelling product stories that resonate with advisors and customers.
• Drive successful product launches and accelerate adoption across distribution channels.
• Enhance sales effectiveness through innovative engagement and enablement strategies.
• Shape how our digital platforms support the future of distribution.

WHAT YOU’LL BE DOING:

• Leads end-to-end planning and execution of product launches, including development of sales enablement strategies, high-impact materials, and alignment of cross-functional stakeholders to deliver successful market outcomes.

• Drives partnership with Product and Distribution teams to shape and enhance product propositions, translating business priorities into targeted engagement initiatives that accelerate adoption and distribution effectiveness.

• Own delivery of key business priorities, developing tailored and data-informed sales content and equip distribution teams with the tools and insights they need to succeed to uplift performance of high-potential and top-tier advisors.

• Oversees the development and optimisation of digital sales platforms (e.g., iResource, SharePoint) to improve scalability, strong user adoption, and champion continuous enhancement through structured training, analytics and user feedback.

• Governs and coordinate distribution-related operations, including vendor management and logistics planning, to ensure seamless execution of sales activities and initiatives.

• Strong AIA Singapore products knowledge to support distribution inquires as well as having the ability to build and maintain strong relationship with vendors and internal stakeholders.

• Perform other responsibilities and duties periodically assigned by Team Lead or HOD to meet other requirements/responsibilities of the department.

WHAT WE ARE LOOKING FOR:

• Bachelor’s degree in Business, Finance, Marketing, or a related discipline; postgraduate qualifications or professional certifications will be an added advantage.

• At least 10 years of relevant experience in the insurance or financial services industry, with demonstrated exposure to product propositions, distribution strategy, or sales enablement.

• Strong industry knowledge and professional accreditation preferred, such as LOMA qualifications, M5/M9/M9A/HI certifications, or progress in actuarial examinations would be an added advantage.

• Excellent communication and stakeholders’ management skills, with strong proficiency in English (spoken and written); proficiency in Chinese will be an added advantage to support diverse distribution channels.

• Advanced proficiency in Microsoft Office suite (PowerPoint, Excel, Word), with ability to develop high-quality presentations and perform data-driven analysis; familiarity with digital collaboration tools (e.g., SharePoint) is preferred.

• Proven ability to work across cross-functional teams and manage multiple priorities independently, demonstrating strong ownership, problem-solving skills, and attention to detail.

• A natural storyteller who can translate complex ideas into clear, engaging narratives.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.