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Public Relations Manager - APAC

icon building Company : Tea Explorer
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Public Relations Manager - APAC

Role Responsibilities:

Media Relations & Outreach

  • Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
  • Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
  • Manage day-to-day media enquiries with professionalism and timely responses.
  • Build and maintain strong relationships with media across priority markets.
  • Support media preview events, grand openings, interviews, and press trips where required.

Regional PR Support

  • Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.
  • Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.
  • Liaise with in-market PR agencies to align messaging, timelines, and deliverables.
  • Review localised PR materials for accuracy and brand consistency.
  • Support monitoring and reporting across multiple markets with a focus on insights, not just clippings.

Content & Messaging

  • Draft talking points, event scripts, and spokesperson quotes.
  • Support internal alignment on messaging for new markets, partnerships, and campaigns.
  • Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.

Issues Management & Governance

  • Assist in preparing holding statements, FAQs, and reactive responses.
  • Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
  • Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.

PR Operations & Reporting

  • Prepare weekly PR performance reports for APAC leadership.
  • Manage press release dissemination, media lists, and PR administrative tasks.
  • Track budgets and agency hours where relevant.
  • Support event logistics, RSVPs, media gifting, and asset preparation when required.

Role Requirements:

  • Minimum 6 years of PR or Communications experience, ideally in consumer, lifestyle, F&B, or retail.
  • Experience working with PR agencies (managing or coordinating) is a plus.
  • Prior experience handling multiple markets or regional stakeholders is a strong advantage.
  • Strong writer with the ability to draft clear, concise press materials.
  • Comfortable interacting with journalists, agencies, and external partners.
  • Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
  • Familiarity with crisis/issue management basics is helpful.
  • Fluent in English.
  • Willingness to travel for work when required.
Original job Public Relations Manager - APAC posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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