Regional Distribution Programs & Enablement Associate

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Role purpose

Be the central operator who designs, deploys, and administers regional distributor programs across parts of the AMEA region — so that each country's Strategic Partner Manager spends their time on local relationships and revenue, not on building decks, chasing approvals, or reinventing scorecards. You are the regional multiplier; the SPMs are the regional faces.

Three core responsibilities

 1. Program management (≈ 40% of the role)

• Design regional distributor programs end-to-end: tiering criteria, rebate structures, MDF frameworks, reseller-recruitment campaigns, growth incentives, platform-attach bonuses.

• Adapt global channel programs into localised versions adapting for local partner and country manager economics and business priorities.

• Build the program calendar — what launches when, what closes when, what's measured how.

• Run program governance: monthly steering with SPMs, quarterly review with regional leadership, annual refresh.

 2. Enablement (≈ 35% of the role)

• Build and maintain the regional enablement library — sales plays, battle cards, demo scripts, technical certifications, AI-security narratives — packaged for SPMs and for distributor field teams.

• Run quarterly regional enablement events (in-person + virtual) for distributor reps and top-tier resellers.

• Curate a "ready-to-deploy" pack for each program launch: SPM briefing, distributor briefing, reseller-facing collateral, FAQ, objection-handling guide.

• Partner with regional marketing on co-branded campaigns the SPMs can take into their countries on day one.

• Maintain a single source of truth (SharePoint) so no SPM ever has to ask, "where's the latest deck."

 3. Administration & operations (≈ 25% of the role)

• Administer MDF: intake, approval workflow, ROI tracking, claims processing — in partnership with finance.

• Maintain regional distributor scorecards: sell-through, reseller activation, platform attach, program compliance.

• Own the regional contract / addendum repository and ensure SPMs always know what the current commercial framework is.

 Required experience

• 3 to 7 years' experience channel, sales, or marketing related roles, preferably with a cybersecurity vendor.

• Strong program management discipline — RACI, milestones, governance cadence, retrospectives.

• Comfortable with channel plumbing in MDF, Channel Lead Gen, ARLs.

• Excellent written communication — most of the output is documents, decks, and dashboards.

• Cross-cultural fluency working across different cultures.

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