Regional Education Manager, Travel Retail Asia Pacific & SEA-Oceania

THE CONTEXT _________

MAKE UP FOR EVER is a collective of make-up artists co-creating high performance products and services. Makeup is an Art and through artistry, MAKE UP FOR EVER aim to inspire and empower people to unleash their personal edge.

Our organizational culture is unique, dynamic, and progressive. Highly distinguished by creative passion, intellectual energy and where our employees are constantly motivated to do their best, we also encourage an inclusive culture that nurtures enduring professional relationships, and we seek out those who can bring about inspiring ideas through their wealth of life, work experience and passion.

YOUR IMPACT _________

• Identify training needs and formulate winning strategies for Education across Travel Retail APAC and SEA markets to support their business needs and objectives.
• Direct and facilitate the educators on planning and implementation of training strategies that inspire and motivate our beauty advisors to drive sellout.
• Develop TR & SEA specific retail excellence with client centric approach in all education programs and activities are executed in line with MAKE UP FOR EVER’s standards & values.
• Collaborate with and influence International Edu team on market needs to design education materials.

YOUR MISSION _________

STRATEGY PLANNING & EXECUTION

• Develop and implement training strategies that are tailored-made to markets.
• Plan regional training calendar and monitor budget to meet business, sales and marketing objectives.
• Direct educators to develop regional strategies and implement training programs.
• Adapt and design education materials to address the needs of business environment and consumers.
• Design and execute the planned retail & education curriculum, digital learning APP, grooming guidelines, coaching programs to optimize field team productivity and achieve the overall sell-through objectives.
• Evaluate and follow up on effectiveness of training programs and activities, provide recommendations to markets and craft follow-up plans.
• Consolidate and share best practices and makeup trends between the markets.

PEOPLE DEVELOPMENT & TRAINING

• Conduct regular Train-the-Trainer workshops for educators to elevate training experience.
• Collaborate with educators & retail managers to develop and coach field team on brand/product knowledge, makeup skill and selling technique.
• Train and provide certification for regional educators and field team on in-house development programs.
• End-to-end planning and execution of training courses according to market needs.
• Map out regional educators’ development with HQ education team, arrange workshops to elevate skills.
• Motivate and engage filed team by organizing key events e.g., expert seminar, BA dinner, contests.

RETAIL EXCELLENCE

• Design service flow adapted to different market and retailer needs.
• Incorporate retail processes and guidelines into specific training programs to ensure best service quality and grooming that is in line with the desired brand image.
• Monitor filed team grooming standards and implement seasonal makeup looks and attires.
• Participate in the launch animation planning and makeup demo shows with marketing and retail team.
• Support HPPs, makeup shows, livestreams, in-store events, or other events sponsored by brand.
• Gather customer & field team’s product feedback and formulate objection handling speech.
• Work with Marketing & Commercial to formulate responses and follow up on customer complaints.

COLLABORATION & BRIDGING THE MARKETS

• To be the face of Education in respective markets and establish good relationships with all the education departments and retail partners.
• Maintain a good relationship with other markets’ education team, seek opportunities for cross-over projects and exchange best practices.
• Collaborate with HQ on specific projects implementation and adaptation to TR APAC & SEAO markets.

WHAT YOU OFFER _________

• University Graduate or above.
• Minimum 5 years management experience in makeup artistry, training or retail in cosmetics industry.
• Possessed solid makeup skills or graduated from a well-known makeup school is a plus.
• Willing to travel frequently (40%).
• Fluent in English and Mandarin; other languages or dialects i.e., Korean or Cantonese is a plus.
• Computer literacy & proficient in MS Office applications – PowerPoint, Excel, Word.
• Strong beauty retail experience and business sense in Travel Retail or SEA Local Market environment.
• Strong leadership with strategic mindset; enthusiastic about retail, education and developing people.
• A team player with excellent communication, interpersonal and intercultural skills.
• Passionate and creative about make-up, artistry, and trends.
• Ability to develop and deliver client centric and interactive training to engage target audience.

WHAT WE OFFER _________

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. MAKE UP FOR EVER as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.