Retail Manager SEA

We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea! Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.

Retail Manager SEA plays an important role in driving our success and making our vision a reality! You will be responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.

Key Responsibilities

In-Store Execution & Brand Experience

• Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores.
• Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues.
• Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility.
• Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ.

Retail Team Management

• Lead and manage frontline retail teams to deliver service excellence and commercial results.
• Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia
• Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG/Nykaa).
• Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia

Operational Excellence

• Manage distribution of samples and TOAs (Testers on Account) to stores in a timely and efficient manner.
• Ensure operational processes are aligned across all markets for consistency and efficiency.
• Partner with cross-functional teams (Marketing, VM, Education, Supply Chain) to ensure seamless execution
• Retail Eventing
• Lead over the counter retail events like masterclass and makeovers
• Support on offsite trade events like pop ups

KPIs & Performance

• Monitor retail KPIs including sales, conversion rates, and customer service scores.
• Identify gaps and implement action plans to improve retail performance.
• Track execution quality and ensure compliance with brand standards.

Skills & Competencies

• Strong leadership and people management skills.
• Excellent organisational skills and attention to detail.
• Ability to manage multi-market operations and competing priorities.
• Strong interpersonal skills to build relationships with retail teams and store management.
• Analytical mindset to track performance and propose improvement strategies.

Key Selection Criteria

• 10+ years’ experience related to retail operations experience.
• Strong leadership and people management skills.
• Excellent organisational skills and attention to detail.
• Ability to manage multi-market operations and competing priorities.
• Strong interpersonal skills to build relationships with retail teams and store management.
• Analytical mindset to track performance and propose improvement strategies.
• Operational knowledge with strong people development skills
• Energetic, dynamic and charismatic
• Commercially astute and profit focused
• Agile multi- tasker that can prioritize workload
• Ability to change and fearless to try
• Beauty industry background a plus!