Sales Engineer

Role Overview:
Drive business growth by combining technical expertise in control systems with strong sales acumen. Manage the full sales cycle from lead generation to closing, providing both pre-sales and after-sales support. Build lasting relationships with clients while identifying new opportunities in Singapore.

Key Responsibilities:

• Identify, pursue, and secure new business opportunities.

• Develop and maintain a strong sales pipeline to meet targets.

• Prepare and deliver technical presentations, proposals, and quotations.

• Negotiate contracts and manage the complete sales process.

• Conduct market research to identify trends and potential product applications.

• Understand customer technical requirements and design suitable control system solutions (PLCs, HMIs, SCADA, VFDs, motion control).

• Provide technical support, demos, proof-of-concepts, and feasibility studies.

• Collaborate with internal teams and suppliers to deliver optimal solutions.

• Maintain strong relationships with key decision-makers, engineers, and project managers.

• Provide updates and after-sales support to ensure customer satisfaction.

• Report market insights, competitor activity, and product feedback to management.

Qualifications & Experience:

• Diploma or Degree in Electrical, Electronics, Mechatronics Engineering, or related field.

• 2–3 years in a Sales Engineer, Application Engineer, or technical sales role, ideally in industrial automation or control systems.

• Strong technical background in control systems is highly valued.

Skills & Competencies:

• In-depth knowledge of PLCs (Siemens, Mitsubishi, Allen-Bradley), HMIs, SCADA, VFDs, and motion control.

• Proven sales performance and ability to manage the full sales cycle.

• Strong problem-solving and analytical skills.

• Excellent communication skills for technical and non-technical audiences.

• Strong interpersonal skills and team orientation.

• Self-motivated and capable of working independently.

• Proficient in MS Office; CRM experience is a plus.