Senior Associate, Changi Rewards Marketing

We are hiring! Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend. 

The successful candidate will be accountable for the day-to-day management of the loyalty programme and developing campaigns, events and experiences for our members. This is an individual contributor role. If you are passionate and excited about developing a best-in-class travel and retail loyalty program like us, join us! 

Key Responsibilities

• Campaign management: Launch and execute end-to-end marketing campaigns and promotions to drive member sales, including strategic planning, creative development, marketing communications and publicity etc. This includes setting up campaign offers via loyalty platform to targeted members to increase engagement and profitability.


• Members events: Organise members exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from conceptualisation, planning and execution to post-event analysis. 


• Marketing communications: Developing contents across various communications such as eDMs, app, website, and other touchpoints, and making sure that front-end member information is always updated.  Leverage on marketing automation & digital tools to do customer segmentation, customer journeys and customer lifecycle management.


• Business partner: To support the business requirements of our business units and drive stickiness through our loyalty program. 


• Cross functional collaboration: Collaborate with stakeholders to develop and execute loyalty initiatives, ensuring seamless integration of loyalty perks across the app and website to enhance customer engagement.


• Data and performance analytics: Measure, analyse and report on campaign KPIs and performance. Develop understanding of our members through data analysis; track and measure CRM program performance, and transform data insights into action plans to improve business performance. 


• Sales generation: Support sales opportunities/initiatives and premium customers program to deepen engagement and maximise value. 


• Procurement and billing: Purchase of product or service offerings for our program, billing and reconciliation of incentives amongst stakeholders and partners. 

Key Performance Measurements

• Brand Heath Index


• Customer acquisitions/visits


• Spend per member


• Penetration rate for active members


• Digital Engagement metrics 

Job Requirements

• Good degree with 2-3 years of experience in loyalty marketing, preferably in retail/ hospitality/tourism/banking/aviation industry. Fresh graduates with similar internship experiences are welcome to apply.


• Familiar with customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention.


• Experience in digital marketing and hyper-personalisation across customer segments/journeys through different channels.


• Independent and dependable. Self-driven individual who is a team player and agile to changes.


• Ability to manage multiple stakeholders, cross-collaborate and multi-task.


• Excellent communications with both creative and analytical mindset.


• Advanced in MS Office (Excel and Powerpoint), knowledge in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and campaign management tools (eg Braze, Session M, Adobe Experience Cloud) highly desirable.