Senior Digital Marketing Executive

Summary

C.O.T.U (Centre of the Universe) is an extraordinary lifestyle and entertainment destination that stands tall above Singapore's iconic skyline. Located in the heart of Singapore's Central Business District, this hidden urban oasis combines the vibrant energy of New York City with the neon allure of neo-Shinjuku. Our venue includes a stunning sky pool, a restaurant, two cocktail bars, and a boutique nightclub, all within 18,000 square feet at Capital Green. Offering five unique concepts in a single venue, this groundbreaking project is unlike anything our market has seen before.

Joining us means being part of an exciting project set to launch in Q4 2024. You will have the unique opportunity to learn how to establish a brand-new business from the ground up, enhancing your skills and gaining practical experience. You’ll be exposed to numerous industry opportunities and receive close guidance from a highly seasoned team of 14 years.

As part of our team, you'll have the freedom to create captivating campaigns for our launch, witnessing your plans come to life and creating a standout moment in your career. This will be a highlight of your professional journey with us as we aim to redefine the entertainment landscape.

Benefits

• Great employee discount to our establishments
• Hybrid working arrangement
• Professional development to lifestyle and hospitality industry

Key Responsibilities (not limited to)

• Develop and implement comprehensive social media strategies aligned with business goals and brand identity.
• Identify target audiences and determine the best social media platforms to engage them.
• Create, curate, and manage engaging and high-quality content across all social media platforms.
• Plan and execute a content calendar, ensuring timely and consistent posting.
• Engage with followers, respond to comments and messages promptly, and foster a sense of community.
• Monitor and participate in online conversations relevant to the brand.
• Design and execute social media campaigns, including paid advertising, to boost brand awareness and drive conversions.
• Track campaign performance and adjust strategies as needed.
• Analyze social media metrics and generate reports to assess the effectiveness of campaigns and strategies.
• Use insights to optimize content and improve engagement and reach.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Identify and leverage new trends and opportunities to enhance the brand’s social media presence.
• Work closely with internal teams, including marketing, design, and content, to ensure cohesive brand messaging.
• Coordinate with external agencies or influencers for collaborative campaigns and partnerships.
• Ensure all social media content aligns with the brand’s voice, tone, and visual identity.
• Maintain consistency across all social media platforms.
• Monitor social media for potential issues or crises and respond appropriately.
• Develop and implement crisis management plans to protect the brand’s reputation.
• Manage and optimize social media advertising campaigns, including budget allocation and targeting.
• Track and report on ad performance, making data-driven decisions to maximize ROI.
• Continuously experiment with new content formats and creative ideas to keep the audience engaged.
• Encourage innovative approaches to social media marketing within the team.
• Provide guidance and training to junior team members on social media best practices.
• Share knowledge and insights with the wider marketing team to enhance overall strategy.

Key Requirements

• Proficiency in digital marketing techniques and platforms, including SEO, SEM, PPC, email marketing, and content marketing.
• Understanding of social media algorithms, trends, and best practices across platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
• Ability to create engaging and high-quality content for various digital platforms, including blog posts, social media updates, videos, and infographics.
• Experience with web analytics tools such as Google Analytics, social media insights, and other metrics platforms is a plus
• Strong organizational skills to manage multiple campaigns simultaneously.
• Ability to coordinate with different departments, external agencies, and freelancers.
• Familiarity with CMS platforms (e.g., WordPress).
• Basic understanding of HTML/CSS is advantageous.

We also believe in giving everyone equal employment opportunities regardless of race, language, religion, sexual orientation. If you are an individual with the qualifications above, C.O.T.U welcomes you to submit your portfolio of past/present work and cover letter for this position to [email protected].