Senior E-Commerce Marketing Executive (Shopify) - Hiring Immediately

Mission of the role: The E-commerce marketing lead is responsible for the management & optimization of our e-commerce/shopify websites. He/She must be able to conduct data analysis to generate data-driven market insights, to then work with various teams to implement and increase both revenue & profitability of the shopify websites. 

Job Duties and Responsibilities:

• Oversee and directly manage all e-commerce/shopify websites and its online activity in order to generate sales and acquire traffic. This includes but not limited to, daily maintenance, campaign execution, and price updates. 
• Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.
• Develop and implement ecommerce strategy which may include, content marketing, email marketing campaigns, management of subscriber lists etc.
• Produce weekly, monthly, quarterly, and yearly reporting on key e-commerce KPIs (sales, conversion rate, traffic, etc.) including forecasting,  profit/loss, and useful market insights to the leadership team.
• Work closely with various internal stakeholders to plan and optimize our existing e-commerce brands exposure, quality and performance.
• Serve as the primary liaison between our company and the external agency tasked with developing our e-commerce portals. Ensure that project timelines, budget constraints and quality standards are met.
• Analyze past campaigns in order to improve marketing effectiveness and ROI.
• Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.
• Conduct market research and stay up to date with the latest E-commerce trends/marketing strategies and execution in order to increase online sales

Requirements:

• Degree In Business, Marketing, or other relevant fields
• Minimum of 3 years of relevant work experience in E-Commerce with at least 1-2 years of experience handling Shopify
• Experience with email marketing strategies and tools, would be an added advantage
• Familiarity with Shopify platform, E-commerce usability and its framework
• High degree of business acumen with experience analysing data
• Excellent project management skills, with the ability to manage multiple competing priorities in a fast-paced environment
• Self-starter and able to work effectively independently
• Attention to detail