Senior Executive, CRM

Manage and coordinate the scheduling of the digital communications calendar

Plan, execute, and track email, SMS, and push notification for marketing campaigns

Analyze and track the performance of digital communications, deliver insightful reports to improve future marketing campaigns

In-charge of marketing content across various platforms, ensuring accuracy across all marketing channels

Ensure brand consistency across all marketing channels and communications

Coordinate marketing initiatives with creative agencies and and campaign in-charge to ensure campaigns meet quality standard

Work with cross-functional teams on initiatives that aligns with business objectives and strategie

Assist with the testing of marketing campaigns and design testing for mobile app to ensure proper setup and functionality

Stay up-to-date with the latest marketing technologies and tools, making recommendations for adoption and implementation

Collaborate with product and customer support teams to address customer pain points and improve satisfaction

Other ad-hoc duties as assigned from time to time

Minimum 3 years of relevant experience, preferably with knowledge of Marketing Automation platforms, loyalty programs and knowing how to set up campaigns / marketing experiments

Possesses some knowledge/experience in copywriting and campaign management

Strong ability to analyze customer data, track campaign performance, and derive actionable insights

Seek for creativity, think out of the box marketing ideas from various industries

Able to work independently as well as part of a team in a constantly evolving environment

Detail oriented, strong organizational and time management skills with experience in a deadline-driven environment

Good written and verbal communication skills

Experience in using design software such as Canva, Adobe Photoshop and Adobe Illustrator will be a plus