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Senior Executive, CRM

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Job Description - Senior Executive, CRM

  • Manage and coordinate the scheduling of the digital communications calendar

  • Plan, execute, and track email, SMS, and push notification for marketing campaigns

  • Analyze and track the performance of digital communications, deliver insightful reports to improve future marketing campaigns

  • In-charge of marketing content across various platforms, ensuring accuracy across all marketing channels

  • Ensure brand consistency across all marketing channels and communications

  • Coordinate marketing initiatives with creative agencies and and campaign in-charge to ensure campaigns meet quality standard

  • Work with cross-functional teams on initiatives that aligns with business objectives and strategie

  • Assist with the testing of marketing campaigns and design testing for mobile app to ensure proper setup and functionality

  • Stay up-to-date with the latest marketing technologies and tools, making recommendations for adoption and implementation

  • Collaborate with product and customer support teams to address customer pain points and improve satisfaction

  • Other ad-hoc duties as assigned from time to time

  • Minimum 3 years of relevant experience, preferably with knowledge of Marketing Automation platforms, loyalty programs and knowing how to set up campaigns / marketing experiments

  • Possesses some knowledge/experience in copywriting and campaign management

  • Strong ability to analyze customer data, track campaign performance, and derive actionable insights

  • Seek for creativity, think out of the box marketing ideas from various industries

  • Able to work independently as well as part of a team in a constantly evolving environment

  • Detail oriented, strong organizational and time management skills with experience in a deadline-driven environment

  • Good written and verbal communication skills

  • Experience in using design software such as Canva, Adobe Photoshop and Adobe Illustrator will be a plus

Original job Senior Executive, CRM posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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