Senior Executive (Marketing) - Singapore Institute of Retail Studies

[What the role is]

[What you will be working on]

Responsibilities:

• Manage and maintain our organisation website, ensuring security, functional and UX/UI optimisation
• Monitor and manage website performance with website analytics and reporting
• Develop and implement website improvements to increase traffic, user engagement and overall performance that are aligned to business objectives
• Develop, implement and manage an Omnichannel pipeline of content that includes but not exclusive to website, email, online events, social media platforms and earned media.
• Manage website technical and on-page SEO aligned to paid media that optimises driving traffic, and enhances leads acquisition to sales conversions
• Work with the NYP IT team to troubleshoot technical issues, implement solutions, and ensure website security

[What we are looking for]

Requirements:

• Relevant qualification in Marketing or related fields
• Experience in managing and optimising Omnichannel and Content development and execution
• Proficiency in SEO tools, Google Analytics and related software
• Proficiency in digital creation and design tools
• Knowledge and experience in SEO best practices and implementation
• Strong problem-solving skills and ability to troubleshoot technical issues
• Excellent communication and collaboration skills to work with cross-functional teams
• Strong attention to detail and ability to multitask in a fast-paced environment.

#LI-Hybrid