Senior Executive, Performance

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

Key strategic role in the Search pillar of the Digital Team. The Search Senior Executive/Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.

3 best things about the job:

1. Working in one of the most digitally advanced and forward thinking media agency that is globally connected


2. Regular on job training that will be provided to ensure your success in your role


3. An opportunity to work with and learn from highly experienced, action orientated media practitioners

Measures of success –

In three months:

• Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc.


• Familiarity with the digital media landscape, and a keen understanding of performance based digital media


• A keen understanding on the various platforms and systems which power digital media


• Keyword development – mining and cleansing of keywords


• Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations


• Independently build and present performance analyses and optimization recommendations tailored to key client business needs, confidently identifying and showcasing growth opportunities

In six months:

• Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance


• Be managing vendor and client relationships


• Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them

In 12 months:

• Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign


• Be able to lead and provide strategic insights on Search matters to the brand teams you work with


• Confident in presenting to clients for your recurring updates


• Be confident in taking part in pitches whilst working together with the rest of the agency

Responsibilities of the role:

The WPP Media team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies' clients, including the activation and execution of dynamic media campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.

The following are the responsibilities of the WPP Media Buying (Search) team and the varying degree of complexity is subject to individual job level:

• Campaign Management
  
  
  
  • Keyword development
  
  
  • Ad copy management
  
  
  • Budget Management
  
  
  • Campaign Optimization
  
  
  
  


• Reporting
  
  
  
  • Update reporting dashboards
  
  
  • Present reports to clients
  
  
  
  


• Vendor management
  
  
  
  • Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.
  
  
  
  


• Proposal Development
  
  
  
  • Assists manager in developing proposals by estimating search traffic, CPCs and Costs
  
  
  
  


• Finance Management
  
  
  
  • Ensure entry into BCC (internal Finance tool)
  
  
  • Ensure documentation is available and endorsed
  
  
  
  

Skills and Experience 

• Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes


• Comfortable using Microsoft excel and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights


• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints


• In addition to demonstrated expertise in Search, candidates with a strong understanding of Social and Programmatic channels will be preferred, enabling them to identify cross-channel opportunities and apply complementary, multi-platform strategies aligned with client objectives

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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