Senior Manager (Performance)

Digital & Performance Lead is responsible for driving regional digital media, performance marketing, and digital transformation agenda across Asia Pacific markets.

Reporting to the Client Partner, this role will serve as the strategic digital lead for the account, shaping regional best practices, advancing performance marketing capabilities, driving first-party data activation, strengthening platform partnerships, and leading the development of scalable digital operating frameworks across markets.

The role combines strategic leadership, operational governance, client consultancy, and performance excellence. The successful candidate will work closely with regional stakeholders, local market teams, agency specialists, data and analytics teams, and global platform partners to ensure that digital investment delivers measurable business outcomes while continuously evolving digital maturity.

As the senior digital subject matter expert on the account, this individual will be responsible for identifying innovation opportunities, establishing learning agendas, championing thought leadership, and ensuring regional consistency while balancing market flexibility and local business needs.

Digital Strategy & Regional Leadership

• Lead the development of regional digital and performance marketing strategy across paid media channels including Search, Social, Programmatic, Video, Commerce and Emerging Media.
• Act as the senior digital advisor to regional client stakeholders, providing strategic counsel on digital trends, consumer behavior, media innovation, and performance marketing best practices.
• Develop regional frameworks, recommendations, and roadmaps that support business priorities and marketing objectives.
• Drive thought leadership initiatives that elevate the agency's strategic value and support evolving digital agenda.
• Represent the agency in regional and global digital discussions, ensuring alignment with broader marketing and transformation priorities.

Performance Marketing Excellence

• Own performance marketing strategy, planning frameworks, and optimization approaches across regional campaigns.
• Establish measurement frameworks and KPI structures that connect media performance to commercial and marketing outcomes.
• Lead performance reviews, identifying opportunities to improve effectiveness, efficiency, and return on marketing investment.
• Drive testing, experimentation, and optimization programs to continuously improve campaign outcomes.
• Ensure campaign learning and insights are systematically captured and scaled across markets.

First-Party Data & Audience Strategy

• Partner with data, analytics, and CRM teams to maximize the use of first-party, second-party, and third-party audience data.
• Lead the development of audience strategies that enhance targeting, personalization, measurement, and performance outcomes.
• Identify opportunities to strengthen audience infrastructure and data activation capabilities across markets.
• Champion data-driven decision-making and promote best practices for audience planning and measurement.

Digital Partnerships & Innovation

• Build and manage strategic relationships with key digital platform partners, including Google, Meta, TikTok, LinkedIn, DSP partners, publishers, and emerging technology providers.
• Identify new partnership opportunities that create competitive advantage, innovation opportunities, and additional value for the client's business.
• Lead platform engagement plans, beta participation opportunities, and joint business planning initiatives.
• Drive adoption of new technologies, capabilities, and innovative solutions that improve performance and operational effectiveness.

Digital Operations & Governance

• Establish and maintain regional digital operating standards, governance structures, and campaign delivery frameworks.
• Ensure consistency, quality control, and operational excellence across campaign planning, activation, optimization, and reporting processes.
• Partner with offshore delivery teams and market teams to optimize workflows, resource allocation, and service delivery models.
• Drive process improvement initiatives that increase efficiency, scalability, and effectiveness across the account.
• Oversee regional reporting, performance governance, and operational health of digital activations.

Learning Agenda & Capability Building

• Lead the development and execution of regional learning agenda, including testing roadmaps, innovation pilots, and capability development programs.
• Create and maintain digital playbooks, best practice guidelines, and knowledge-sharing frameworks.
• Facilitate regular market forums and capability sessions to elevate digital expertise across regional and local teams.
• Monitor industry trends and emerging technologies, translating relevant developments into actionable recommendations for the client.

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or a related discipline.
• 7-10+ years of experience in digital marketing, performance marketing, media strategy, or integrated digital leadership roles within a media agency, consultancy, platform, or advertiser environment.
• Experience leading regional or multi-market digital programs across APAC.
• Deep expertise across Search, Social, Programmatic, Video, Audience Strategy, Data-Driven Marketing, and Performance Measurement.
• Strong understanding of first-party data strategy, audience activation, identity solutions, measurement frameworks, and privacy-compliant marketing practices.
• Experience in developing partnerships with major digital platforms including Google, Meta, TikTok, LinkedIn, Amazon, DV360, The Trade Desk, and other relevant technology partners.
• Experience establishing learning agendas, experimentation frameworks, and performance optimization programs.
• Excellent stakeholder management skills with experience presenting to regional clients.
• Proven leadership experience working with teams across multiple markets and functions.
• Strong analytical, problem-solving, and consultative skills with the ability to simplify complex topics into actionable recommendations.
• Ability to operate effectively in a fast-paced, matrixed, and highly collaborative regional environment.