Senior Manager, Product Marketing

INSEAD is seeking a Senior Manager, Product Marketing to join our Marketing & Recruitment team. This is a full-time, temporary contract position (maternity cover until 31 August 2027) based at our Asia Campus in Singapore. A hybrid working model is in place – 3 days on campus, 2 days from home.

About the Job

Reporting to the Associate Director Product Marketing, you will be responsible for delivering integrated marketing activities for a portfolio of INSEAD Online Programmes and Microcredentials. You will drive lead generation, enrolments and brand awareness while ensuring the effective management of marketing partners, campaigns and performance optimisation initiatives. This is an exciting opportunity for a commercially minded and data-driven marketer who is passionate about creating impactful campaigns, leveraging digital marketing channels and contributing to the growth of INSEAD’s expanding online learning portfolio.

Your role within the team

Marketing Planning and Execution

• Plan and execute integrated marketing strategies and campaigns to drive lead generation, enrolments and brand awareness for INSEAD Online Programmes and Microcredentials.


• Maintain programme positioning, messaging and marketing plans for an assigned portfolio, ensuring consistency across all marketing channels and candidate touchpoints.


• Develop compelling marketing content and promotional assets to support audience engagement and programme growth.


• Coordinate marketing activities across multiple channels, including email marketing, paid media (SEM and social media advertising), organic social media, website content and webinars.


• Conduct market and competitor reviews, leveraging campaign and portfolio performance data to identify opportunities and enhance marketing effectiveness.

Partner Content Management

• Serve as a key marketing contact for INSEAD’s Online Programme Management (OPM) partner.


• Review and provide feedback on marketing copy, landing pages, email campaigns and creative assets to ensure quality, accuracy and alignment with INSEAD brand standards.

Channel Management and Analytics

• Monitor, analyse and report on campaign and channel performance, translating data into actionable insights and recommendations.


• Manage marketing projects and external partners to ensure campaigns are delivered on time, within scope and to a high standard.


• Work collaboratively with internal stakeholders across campuses and functions to support business objectives and programme success.

The ideal candidate profile

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.


• Minimum 5 to 7 years’ experience in digital marketing, product marketing or a related field.


• Proven track record of driving lead generation, customer acquisition and enrolment growth through multi-channel marketing campaigns.


• Experience in higher education, executive education or a related industry would be an advantage.


• Strong expertise in digital marketing channels, campaign management and customer acquisition strategies.


• Hands-on experience with marketing and analytics platforms such as Eloqua (or equivalent), Salesforce, Google Analytics and content management systems.


• Strong analytical capabilities with the ability to interpret data, identify trends and make evidence-based recommendations.


• Excellent project management and organisational skills, with experience managing agencies, partners and multiple concurrent initiatives.


• Creative mindset with the ability to develop engaging content and compelling campaign narratives.


• Strong communication, influencing and stakeholder management skills.


• Proactive, highly organised and comfortable working independently in a fast-paced environment.


• Experience working across cultures and time zones in a global organisation.


• Thrive in a collaborative environment, actively cooperate with colleagues and stakeholders, share ideas openly and build strong working relationships to achieve shared goals.


• Consistently deliver high-quality work, demonstrate reliability and accountability, and continuously seek to develop your expertise while maintaining high professional standards

Kindly submit your application along with a CV in English.