Senior Marketing Communication Executive, APAC Region

Position Overview:
The Senior Marketing Communication Executive will be responsible for driving our client's marketing communication strategy and initiatives across Asia Pacific.

Responsibilities:

Integrated Marketing Communication
• Develop and implement a comprehension regional marketing communication plan aligned with business goals.
• Responsible for the development of creative communication materials, ensuring brand consistency across all channels and culturally appropriate for the target region.
• Take ownership of entire product lifecycle management, from new product announcement to start of sales, ensuring the product meets customer needs and achieve market success.
• Work with incumbent agencies to create social media content strategy that resonate with target audience across different culture to drive engagement and conversions.
• Use social media analytics to measure performance, making recommendations and implement changes to continue driving and improving ROI.
• In charge of Public Relations planning and execution for new product launches.
• Manage and coordinate projects with cross-functional internal and external teams, ensuring clear communication and alignment on goals.
• Conduct market research and competitor analysis to identify trends and opportunities.

KOL / Influencers and Community Management
• Manage relationships with social media influencers and Creators to develop data-driven marketing campaigns that drive brand awareness and engagement.
• Continue to build an active and engaged community of brand loyalists across all social media channels.
• Negotiate and manage influencer contracts, ensuring brand alignment and adherence to company guidelines.
 

Stock Inventory Management
• Lead and maintain department product demo and samples inventory.
• Conduct quarterly inventory audits to ensure accurate inventory data.
• Identifying and implementing ways to optimise stock control processes.

Operational Management
• Manage the collation and dissemination of assets to both internal and external teams, maintaining information control and confidentiality.
• Collaborate with cross-functional teams across regions, fostering collaboration and adapt communication style to different audiences, ensuring clear understanding of business goals.
• Assist in monitoring the regional marketing budget and track ROI of marketing initiatives (monthly, quarterly, and annually).
• In charge to process payment documents.
• Compile marketing reports, campaign results, market research.
• Drive operational excellence through process optimization initiatives and implement process improvements.
• Assist all teams on day-to-day operations, including local teams’ requests and activity support.
• Support the planning and execution of bi-annual regional marketing meetings.
• Ensure adherences to all company policies and procedures, including data security and compliance regulations.

Requirements:

• Bachelor's Degree in Marketing related field of study
• Min. 4 years experience in Consumer Electronics Industry
• Proficiency in MS Office, Google Analytics 4 and Meta Business Suite
• Working hours: Monday to Friday, 9am – 5.30pm
• Work location: Tai Seng
• Salary: up to S$5500

How to apply:

Interested applicants please click on the Apply Now / Quick Apply tab to apply.

We regret to inform that only shortlisted candidates will be notified.

EA Personnel: Joanna Leow Jiayi

EA Reg ID: R1871786

EA Licence No.:19C9603